Sr Analyst-Mktg Analytics

Sr Analyst-Mktg Analytics

08 Dec
|
Franklin Templeton Asset Management India Pvt Ltd
|
Secunderabad

08 Dec

Franklin Templeton Asset Management India Pvt Ltd

Secunderabad

Job Description

Sr Analyst-Mktg Analytics - 825237


At Franklin Templeton Investments, we are dedicated to delivering strong results and exceptional service to clients, team members and business partners. Over 9,000 employees working in 60 offices around the world are dedicated to servicing investment solutions for our clients in more than 150 countries. For over 65 years, our success has been a direct result of the talent, skills and persistence of our people, and we are looking for qualified candidates to join our team.


What is the Sr Analyst-Mktg Analytics Client Analytics group responsible for?


About Client Insights


The purpose of the Client Insights (CI)





team is to create a competitive advantage for FTI with actionable insights to better connect and engage with financial advisors.


The team of Trusted Advisers work in close collaboration with Marketing, Sales and Technology teams to inform and guide strategies with data-driven insights that increases efficiencies, expands market share and deepens relationships with customers. The CI team is focused on building a Center of Excellence in reporting, measurement, optimization, 3600 view of the customer and marketing analytics. The CI team is also focused on building scale to support FTI business globally.


About the Role


The Sr Analyst-Mktg Analyticswill help continue our expansion in our Digital Analytics function. The ideal candidate will have a thorough understanding of digital metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of digital channels, including Social, Digital Advertising, Web, mobile with special focus on integration of these channels with the legacy channels like e-mail, targeted literature, sales coverage etc


The Ditial Media Analyst will work closely, and collaborate with multiple stakeholders from Sales, Marketing and Technology teams to support reporting, analysis and connect actionable insights to business strategy.


What are the ongoing responsibilities of an Sr Analyst-Mktg Analytics?


Insights & Analytics

Work with business stakeholders to define cross-digital channel measurement strategies based on business goals, which will translate into KPIs, while clearly defining the impact that the strategy will have on measuring against business goals
Analyze data from multiple sources, across channel, including social, mobile, web , display and SEM marketing to provide a more holistic view of the customer, identify quality leads and actionable insights.
Develop relevant measure and benchmarks and KPI to demonstrate the incremental value of marketing activities and ensure insights are actionable and aligned with overall financial and business goals
Manage rigorous quantitative and qualitative analyses; evaluate the effectiveness of multi-channel marketing programs (which include web, email, direct campaigns); identify key touch points and factors that influence and predict customer behavior
Pursue customer profiling, segmentation, lifetime value, attrition/retention, acquisition, lead generation, and forecasting research projects that strive to increase customer share, revenue and company profitability
Develop a deep understanding of our customers, based on market trends, investor behavior, competitors and local dynamics to inform and guide Marketing and Sales tactics, including campaign and key messages
Use analytical and experimental design techniques to test hypotheses and validate targeting and segmentation strategies.
Develop recommendations and implications to guide decision-making for marketing and other business partners. Consult on analytical aspects of campaign strategy, test design & tracking.


Reporting, Planning and Team collaboration


Leverage knowledge of database, statistics, applied mathematics, and risk dynamics to enhance the accuracy of customized models and related forecasts
Develop and provide routine and non-routine reports of complex scope using multiple reporting systems.
Solid understanding of all active data sets, tables, libraries, data locations and update frequencies
Extract data from appropriate sources in a complex warehousing environment. Require in-depth knowledge of data elements.
Perform complex data processing (e.g. merging, sorting, data transformations) using SAS, Access, or other ETL tools on PC
Analyze data and develop creative solutions. Ability to provide ongoing updates via written and verbal communications
Identify and analyze key performance metrics and trends.
Establish, implement and maintain best practices.
Develop an open, collaborative approach to working with other analysts within the Client Insights team, with particular emphasis on collaborating with, and supporting team outside of Client Insights
Develop recommendations and implications to guide decision-making for marketing and other business partners.
Consult on analytical aspects of campaign strategy, test design & tracking.
Drive the adoption of principles of client analytics by championing new techniques and approaches that will best utilize available data to answer questions and challenge the existing mindset


What ideal qualifications, skills & experience would help someone to be Successful?


EDUCATION AND EXPERIENCE


2-4 years experience in Digital Media Analytics
Bachelors or Masters Degree in Business Administration or related field (tier 1 or 2 institutions), or equivalent combination of education and experience

ADDITIONAL DESIRABLE QUALIFICATIONS

Financial Services experience, preferred
Strong use of databases/technology skills

KNOWLEDGE, SKILLS, AND ABILITIES

Candidate must possess good communication and interpersonal skills in order to interact with various levels and functional groups.
Excellent analytical and problem solving skills.
Strong experience in marketing analysis, campaign management and customer segmentation
Can develop and produce routine and non-routine reports and analysis intermediate to complex scope.
Interpret reports, providing analytical commentary and recommendations for change.
Demonstrates an intermediate to advanced ability to perform mathematical calculations and analysis.
Strong knowledge of working on databases, BI tools like BO, Cognos, Microstartegy and visual tools like Tableau
Experience with SEM, SEO, and Social Media tools eg. Radian6, web analytics tools like Google Analytics and Unica NetInsights
Microsoft Office skills:
Advanced: Excel, Word, PowerPoint
Intermediate: Access, Visio, Project

PROBLEM SOLVING AND DECISION MAKING

Work is performed under very general direction; participates in determining objectives of assignment; work is reviewed for adequacy in meeting objectives
Develops solutions to a variety of problems; ensures solutions are consistent with organization objectives
Collaboratively consults with other marketing leaders to support strategic business needs while improving the effectiveness and efficiency of processes, programs, and infrastructure.


SUPERVISORY RESPONSIBILITY

Participates in interview, hiring activities and decision making process


DESIRED LEADERSHIP SKILLS

Passionate communicator, able to clearly articulate
Provide support and guidance to other team members

Strong prioritization skills


TRAVEL REQUIREMENTS:

Ability to travel on an as needed basis

Manager-Global Pricing Services

Manager-Global Pricing Services

12 Dec
|
Franklin Templeton Asset Management India Pvt Ltd
|
Secunderabad
  • 12 Dec
  • Franklin Templeton Asset Management India Pvt Ltd
  • Secunderabad

Job Description At Franklin Templeton Investments, we are dedicated to delivering strong results and exceptional service to clients, team members and business partners. Over 9,000 employees working i [...]

(V-801) | India TBD Specialist

(V-801) | India TBD Specialist

12 Dec
|
Franklin Templeton Asset Management India Pvt Ltd
|
Secunderabad
  • 12 Dec
  • Franklin Templeton Asset Management India Pvt Ltd
  • Secunderabad

Job Description At Franklin Templeton Investments, we are dedicated to delivering strong results and exceptional service to clients, team members and business partners. Over 9,000 employees working i [...]

Associate Software Engineer - UNN-65

Associate Software Engineer - UNN-65

09 Dec
|
Franklin Templeton Asset Management India Pvt Ltd
|
Secunderabad
  • 09 Dec
  • Franklin Templeton Asset Management India Pvt Ltd
  • Secunderabad

Job Description Associate Software Engineer-823448 At Franklin Templeton Investments, we are dedicated to delivering strong results and exceptional service to clients, team members and business partn [...]

[ZDK35] Assistant Vice President - TACC

[ZDK35] Assistant Vice President - TACC

09 Dec
|
Franklin Templeton Asset Management India Pvt Ltd
|
Chennai district
  • 09 Dec
  • Franklin Templeton Asset Management India Pvt Ltd
  • Secunderabad

Job Description Assistant Vice President - TACC-823202 At Franklin Templeton Investments, we are dedicated to delivering strong results and exceptional service to clients, team members and business p [...]

Subscribe to this job alert:
Enter Your E-mail address to receive the latest job offers for: sr analyst-mktg analytics
Publish a new Free Offer
Need to publish an offer? With more than 1 million unique users per month, you will find the ideal candidate for your company instantly, what are you waiting for!
Publish Now

Subscribe to this job alert