28 Mar
Evalueserve
Gurugram
Elevate Your Impact Through Innovation and Learning:
Evalueserve is a global leader in delivering innovative and sustainable solutions to a diverse range of clients, including over 30% of Fortune 500 companies. With a presence in more than 45 countries across five continents, we excel in leveraging state-of-the-art technology, artificial intelligence, and unparalleled subject matter expertise to elevate our clients' business impact and strategic decision-making. Our team of over 4,500 talented professionals operates in countries such as India, China, Chile, Romania, the US, and Canada. Our global network also extends to emerging markets like Colombia, the Middle East, and the rest of Asia-Pacific. Recognized by Great Place to Work® in India, Chile, Romania, the US, and the UK in 2022, we offer a dynamic, growth-oriented, and meritocracy-based culture that prioritizes continuous learning and skill development, work-life balance, and equal opportunity for all.
About Intellectual Property and Research & Development (IPR&D;):
Evalueserve is a leading global provider of innovation intelligence and IP solutions. Our global team of world-class IPR&D; analysts and innovation consultants work with a large customer base of leading Fortune 200 active clients offering insights, research, advisory, and consulting services to create some of the world’s most advanced products. With two decades of expertise across diverse domains and search types, our unique in-house research development and innovation intelligence team comprising patent analysts, innovation intelligence specialists, technical specialists, licensing analysts, patent agents, and IP docketing specialists have a deep understanding of global regulatory trends and are adept at handling large patent portfolios. As a member of our team, you will have the opportunity to work alongside top industry experts across the entire innovation cycle and provide strategic insights to shape the future.
Key responsibilities will include:
- Take ownership of all written content creation and curation requirements for marketing, ensuring alignment with business goals and audience needs.
- Plan, create, and manage content calendars with marketing, sales, and product teams to ensure timely execution and consistency.
- Develop engaging, high-quality written content tailored to various platforms, including blogs, articles, newsletters, email campaigns, and whitepapers.
- Create professional, on-brand social media posts for LinkedIn, Instagram, and Twitter platforms, maintaining a consistent voice and tone.
- Optimize content for digital channels using analytics to enhance engagement and audience reach.
- Develop compelling copy for campaign headlines, taglines, email subject lines, and call-to-actions that drive engagement and conversions.
- Create clear, persuasive messaging for ads, landing pages, and product descriptions that resonate with target audiences.
- Edit and proofread all content to ensure accuracy, clarity, brand messaging, and tone consistency.
- Use tools like Canva to design visually appealing graphics for social media, presentations, and marketing campaigns.
- Collaborate with executives to create thought leadership pieces, such as blogs, opinion articles, and whitepapers, positioning them as industry leaders.
- Monitor media mentions and opportunities, aligning content efforts with PR strategies.
- Assist in creating promotional materials, social media content, and email campaigns for events and webinars.
- Work with cross-functional teams to align event messaging and maximize impact.
- Provide regular reports on content effectiveness, including audience engagement, lead generation, and campaign success.
- Partner with sales, product, and operations teams to align content strategies with broader business objectives.
- Stay updated on content marketing trends and tools to enhance the quality and effectiveness of deliverables continually.
What we are looking for :-
- Proven experience in content creation and management across various digital and traditional channels.
- Expertise in content marketing tools and platforms, including SEO, Chat GPT, and essential design tools like Canva.
- Strong written and verbal communication skills with the ability to craft compelling, high-quality content tailored to diverse audiences.
- Ability to manage multiple content projects simultaneously while maintaining attention to detail and meeting deadlines.
- Strong collaboration skills with global, multi-cultural teams across different time zones.
- At least 2-4+ years of experience in content marketing or related fields, with expertise in B2B marketing or professional services preferred.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.
Interested candidates can share their CVs at [email protected]
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