Y-31 | Marketing Specialist (27/03/2025)

Y-31 | Marketing Specialist (27/03/2025)

JOB TITLE: MARKETING SPECIALIST

JOB LOCATION: PUNE

The Marketing Specialist will primarily be responsible for assisting in implementing marketing

campaigns, content writing, ensuring engagement rate remain high and maintaining a database

of all the created content ( blogs, graphics, videos, etc.)

Duties and Responsibilities:

• Assist in implementing marketing campaigns, encompassing both digital and traditional advertising,

email marketing, and social media.

• Manage and coordinate various marketing activities, ensuring effective communication for asset

deliveries.

• Blog and newsletter writing leveraging internal resources.

• Oversee social media platforms, which includes content planning, scheduling, and engagement.

• Gather and evaluate marketing data to measure campaign effectiveness, providing recommendations

for enhancement.

• Aid in event planning and execution, working closely with vendors, managing logistics, and ensuring

attendees have a memorable experience.

• Support market research and competitor analysis to pinpoint trends and business opportunities.

• Oversee marketing materials and inventory, making certain of their proper organization and storage.

• Work in tandem with internal departments and external partners to guarantee uniform messaging and

branding across all marketing campaigns.

• Stay informed of industry trends and best practices to continuously enhance marketing strategies.

Key Results:

• Operational Efficiency:

1. Reduce the average time from campaign concept to launch by 15% quarterly. This will measure

the efficiency and effectiveness of planning and executing marketing campaigns.

• Content Optimization:

1. Increase the average engagement rate on blogs and newsletters by 7% quarterly without

increasing marketing spend. This can be a measure of how effectively content resonates with

the target audience and is optimized over time.

• Content Operations:

1. Maintain a content calendar and ensure 95% or more of the scheduled content is posted on

time. This ensures timely and consistent communication with the audience.

2. Increase the response time to customer inquiries and comments on social media platforms by

20%. A faster response rate can improve brand image and customer satisfaction.

• Content Management System (CMS) Efficiency:

1. Ensure that 98% of all created content (blogs, graphics, videos, etc.) is cataloged and accessible

within the company's CMS within 24 hours of creation.

2. Monitor content usage and aim to increase internal access and utilization by 15% quarterly,

indicating that teams are effectively leveraging available content assets.

Required Education and Experience/Skills:

• Master’s degree in Marketing, Communications, or a related field from Top Tier B School.

• Strong knowledge of marketing principles, strategies, and techniques.

• Proficient in using marketing software, CRM platforms, and social media management tools.

• Excellent verbal and written communication skills.

• Exceptional organizational and multitasking abilities.

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/118473392/y-31-marketing-specialist-27-03-2025-pune/?utm_source=html