Group Head/ AD- Digital Media Planning

Group Head/ AD- Digital Media Planning

11 Apr

11 Apr



About Essence

Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

Visit for more information and follow us on Twitter at @essenceglobal.

About the role

The Media Planning Director/ AD serves as the lead of a team/pod or market, responsible for a set of Media campaigns.

The role is ultimately responsible for ensuring that budget is used optimally through the lens of campaign objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations.

The Director will also have oversight and responsibility for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand's overall media strategy in the context of changing marketplace conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the media space and available media research. The role sets the tone for how the account is managed by assuring focus on key client objectives and Essence best practice.

Some of the things wed like you to do:

Oversight of all deliverables produced by pod/market, either by direct or delegated means Direct responsibility for the performance of assigned media dollars against their intended outcome, across both brand and DR objectives
Responsible for expressing the rationale behind media investment decisions and evidencing the performance versus expected outcomes
Responsible for quality of Planning Milestone Meetings ( strategic/tactical presentations, post campaign analysis), playing a key role for priority campaigns
Point of escalation for team issues (within and outside of team)
Process /workflow enhancement, growing Essences capability, increasing work quality, making us more efficient, or increasing Essential satisfaction
Responsible for setting quality standard for 1(+) planning deliverables and improving them via team/client feedback and incorporation of evolving external context
Support new business pitches with leadership by developing plan/presentation
Assist with new client onboarding and play a large supporting role for Client Services in ensuring the success of the new client
Thought leadership expressed as press quotes, published articles, and POVs
Accountable for external recognition and awards submissions, at least 1 per quarter
Manage 2-4 direct media planning reports to support career growth/development
Partnering with Client Service to balance capacity and profitability

A bit about yourself:

At least 8-10 years experience in the Digital Media or Advertising field
Ability to forecast outcomes of brand/DR campaigns and manage spend
Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
Strong written and verbal communication skills across all platforms
Solid grasp of digital marketing, especially a deep knowledge of digital media
Ability to adhere to and meet deadlines and project manage multiple campaigns
Proven problem solving skills and ability to think outside of the box
Ability to work independently and collaborate in a team environment
Strong organizational skills, detail-oriented and capable of multi-tasking

What you can expect from Essence

Essences mission is to make advertising more valuable to the world. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape. Its important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

. * The original job offer can be found in Kit Job:

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