[FV-476] | Digital Marketing Executive

[FV-476] | Digital Marketing Executive

11 Aug
|
PAZO
|
Bangalore Rural

11 Aug

PAZO

Bangalore Rural

Bengaluru, Karnataka

We're looking for a flexible and versatile Digital Marketing Executive who will be responsible for the growth of our inbound sales channels. Responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.


Responsibilities:



- Developing strategies and tactics to boost the company's reputation and drive qualified trafficPlanning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- A key contributor to the marketing team, this individual needs a strong understanding of sales and marketing in the global environment.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze consumer behaviour and adjust email and advertising campaigns accordingly.


Requirements:

- 0-3 years of B2B Digital marketing experience.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Power-user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
- Experience in setting up and optimizing Google Adwords campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- A sense of aesthetics and a love for great copy and witty communication.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- BSc/MSc/MBA/PGDM degree in Marketing or related field.

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/14349280/fv-476-digital-marketing-executive-bangalore-rural/?utm_source=html

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