- Derive consumer insights through dip- sticks, FGD and in- depth interviews.
- Data mining of current users to elucidate and quantify the insights.
- Conduct competitive analysis, product category research, and campaign evaluation across traditional media (ATL/ BTL, on- ground activation, sales channel) as well as online platforms and social media to achieve business objectives.
- Use analytics tools to gather and analyze key marketing information such as research, product usage data, consumer trends, industry trends, for development of segmentation analysis, marketing strategy, business case formulation & marketing planning.
- Forecast trends & develop analytics- based trade & shopper- insights to feed into regional initiatives and activations & thus providing valuable inputs to different channel loyalty programs
- Understand selling patterns to gain maximum sell in key customers
- Derive insights based on market research data to understand brand health, communication effectiveness, impact of ATL/ BTL activities, competitor performance, consumer pain points and consumer transaction behavior
- Strong analytic & critical thinking skills
- Accuracy and attention to details
- Ability to notice patterns within statistics
- Interest in psychology and behavior
- Excellent (spoken & written) communication
- MBA from a reputed institute with bachelors in either marketing, market research, statistics, math or computer science
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