Iara HR Services
Marketing Effectiveness- Senior :
- Data management of marketing campaign reporting i.e. Pulling data, de-duping, adding and deleting relevant information to help generate effective dashboards for client reporting via Excel.
- Share lead results with the business and sales team and Marketing Effectiveness Manager.
- Data collation and validation through emailing list, Client Insight/Voice of Client, Opportunity through website or telemarketing campaigns, etc.
- Managing the data sets through various tools like MSD, SAP or SharePoint.
- Understanding the need for data consistency across all disciplines and work hard to ensure they achieve the agreed KPIs.
- Work with the Manager to ensure results of the analysis are tagged and represented in a meaningful format.
Required skills :
- Strong delivery management skills, Excellent attention to detail is a must.
- Proficient in Microsoft Office (especially MS Excel and MS PowerPoint & Power Bi) & Data Analysis.
- Good understanding of Web Analytics role or Digital Analytics.
- Good communicator both verbal and written (face to face as well
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