21 Jul
Proeze
India
Job Title:
Lead Generation Specialist
Location:
Bangalore / Chennai / Noida (Hybrid/Remote options available)
Department:
Sales & Marketing
Experience:
2–5 years
Industry:
Digital Marketing / Advertising / IT Services
Employment Type:
Full-Time
About the Company:
We are a fast-growing digital marketing agency offering performance-driven services including SEO, paid media, social media marketing, email campaigns, and marketing automation. With a growing portfolio of domestic and international clients, we’re looking for a dynamic and self-motivated Lead Generation Specialist to help us scale our client base.
Job Summary:
The Lead Generation Specialist will be responsible for identifying, generating,
and nurturing new business opportunities for our digital marketing services through various outbound and inbound marketing efforts. This role requires a proactive individual with strong research, communication, and CRM skills to drive qualified leads into the sales pipeline.
Key Responsibilities:
- Lead Identification & Prospecting:
- Research and identify potential clients through LinkedIn, company databases, online directories, and industry events.
- Build targeted lists based on industry, job title, geography, and business needs.
- Perform account-based prospecting to identify decision-makers.
- Outbound Campaigns:
- Develop and execute cold emailing and LinkedIn outreach campaigns.
- Initiate contact with potential leads through cold calls, messages, or emails.
- Qualify leads based on their marketing needs, budget, and decision-making ability.
- Inbound Lead Management:
- Follow up with leads generated through the company’s website, webinars, content marketing, or paid ads.
- Ensure prompt response to inquiries and nurture relationships until the lead is sales-ready.
- CRM & Reporting:
- Maintain accurate records of leads and activities in CRM software (e.G., HubSpot, Zoho CRM, or Salesforce).
- Generate weekly/monthly reports on lead performance, conversion rates, and campaign effectiveness.
- Collaboration:
- Coordinate with the sales and marketing teams to refine messaging and align lead generation goals.
- Provide feedback to the marketing team on campaign effectiveness and content needs.
- Market Intelligence:
- Stay updated on industry trends, competitor activities, and potential business opportunities.
- Recommend new channels, tools, or strategies for improved lead generation.
Key Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in lead generation, preferably in a digital marketing or IT services company.
- Proven experience in outbound lead generation via LinkedIn, email, or cold calling.
- Familiarity with CRM tools (HubSpot, Zoho, Salesforce, etc.) and lead generation tools (Apollo.Io, Hunter, Lusha, etc.)
- Excellent written and verbal communication skills.
- Strong analytical and organizational skills.
- Self-driven, goal-oriented, and capable of working independently.
Preferred Qualifications:
- Experience working with international markets (US, UK, Middle East, etc.).
- Understanding of digital marketing services like SEO, PPC, Social Media, Email, and Content Marketing.
- Knowledge of sales automation and lead scoring frameworks.
#proeze #digitalmarketing
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.