23 Jul
Serving Skill
Navi Mumbai
Department Group MarketingJob Title Assistant Manager Content WritingGrade CCTC Range 5 00-8 00 LPAShift Timings UK ShiftsWorking Days 5 DaysExperience 4-8 YearsKey Responsibility Area - Strategizing on the types of content to disseminating content through paid organic means to relevant audiences this includes social media youtube blogs and other owned channels - Work with program and content creation teams to develop an editorial calendar based on category trends audience personas and execute on the same as per timelines - Manage the consumer journey across different assets in conjunction with the product team to drive traffic to our website landing pages to achieve business objectives - Development of editorial governance to ensure consistency of content in terms of visual styles tone of voice etc - Measure quality of content channel performance reception of content publish reports around the same and fine tune content marketing strategy regularly on the basis of insights gleaned through data - Accountable for all content marketing initiatives to drive traffic engagement leads that deliver sales and customer retention - Research industry-related topics and hotel teams interactions- Prepare well-structured drafts using digital publishing platforms- Create and distribute marketing copy to advertise our company and products- Interview industry professionals and incorporate their views in blog posts- Promote content on social networks and monitor engagement e g comments and shares - Identify customers needs and recommend new topics on customer journey- Coordinate activity schedule based on offers messaging trend - - Coordinate with marketing and design teams to illustrate articles- Relation with PR team on opportunities to co-animate- Measure web traffic to content e g conversion and bounce rates - Update our websites as needed - Follow up of Online strategyDesired Skills ASK Attitude - Attention to details - Professional Attitude- Team Player- Intellectually curious and able to dive into various subject mattersSkills xc2 xa0- An ability to fact-check long-form content pieces Time-management skills- Ability to impact Influence all stake holdersKnowledge - Proven work experience as a Content Creator Copywriter or similar role Portfolio of published articles- Hands-on experience with Content Management Systems e g WordPress Excellent writing and editing skills in English ref updazz com
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