Brand Marketing Analyst / Econometrist (India) (H566)

Brand Marketing Analyst / Econometrist (India) (H566)

- Analyze the current state of marketing analytics understand which metrics we track to evaluate campaign effectiveness and what tools are currently in development.
- Validate the first econometric models we built in previous years, including regression models and the more advanced Robyn model.
- Dive deeper into the data through various ad-hoc requests to understand its specifics.

After onboarding into the processes:
- Contribute to the development of new econometric and predictive models to assess the impact of the marketing mix and other external factors on the company s business metrics.





- Develop models for marketing budget planning and allocation it would be great if you have experience in creating user-friendly "budget calculators" that the marketing team can utilize.

- Analyze our branded online activities, such as post-click and post-view analytics of our display advertising placements.

- Evaluate various marketing experiments, including design, validation, timelines, and results. Right now, for example, we are particularly interested in understanding how much budget should be allocated to branded search ads we want to avoid cannibalizing our organic traffic while also recognizing that competitors are increasingly trying to attract our users.

Key qualifications
- 1.5 2 years of experience in developing econometric and predictive data models.
- Understanding of marketing principles and key metrics.
- Experience in building econometric and predictive models.
- Practical application of statistical data analysis methods, including predictive modeling, regression, clustering, and time series analysis.
- Proficiency in Python (preferred) or R.
- Strong SQL skills you ll be working extensively with complex queries.



It s a big plus if you know how to retrieve data efficiently while minimizing server load.
- Critical thinking skills you can support conclusions with data and always strive to understand the real value of a task.
- Ability to establish effective communication with members of other teams.
- English proficiency at B1 (Intermediate) level.

Nice to have:
- Experience in marketing analytics for digital products, understanding of marketing data structures, and performance channel mechanics.
- Experience conducting A/B tests from experiment design to decision-making based on results

📌 Brand Marketing Analyst / Econometrist
🏢 Zen Garden Hotel
📍 India

The original job offer can be found in Kit Job:
kitjob.in/job/177378271