(3 Days Left) Marketing Manager Urology AI63

(3 Days Left) Marketing Manager Urology AI63

Job Title: Marketing Manager ( Urology )

Department: Marketing

Location: Mumbai Andheri E

Mandatory - Medical Capital equipment Experience ( Urology )

Position Summary:

The Marketing Manager – Urology will be responsible for developing and implementing marketing strategies that drive growth, brand awareness, and market share for the assigned product portfolio. This role involves close collaboration with cross-functional teams including sales, R&D;, regulatory, and clinical affairs, to ensure successful product positioning, demand generation, and lifecycle management.

Key Responsibilities:

Strategic Marketing:

- Develop and execute annual marketing plans for assigned product lines (Urology Consumer ( Catheter, sheth,



stent, stone basket), Capital equipment ( Leaser machine holmium ) aligned with business objectives.
- Conduct thorough market analysis, customer segmentation, and competitor benchmarking.
- Identify new market opportunities and recommend product development or portfolio expansion strategies.
- Collaborate with global marketing teams to adapt and localize strategies for regional relevance.

Product Management & Launch:

- Drive product launch readiness – including go-to-market strategy, KOL engagement, sales training, and launch kits.
- Define product positioning, messaging, and unique selling propositions (USP) based on clinical value.
- Monitor product performance and manage lifecycle strategies to maximize ROI.

Brand & Promotional Campaigns:

- Design and execute integrated marketing campaigns including digital, print, on-ground activations, webinars, and trade shows.
- Develop product brochures, case studies, videos, clinical presentations, and promotional content.
- Partner with creative agencies and digital platforms to enhance brand visibility.





Clinical & Market Engagement:

- Organize clinical workshops, CMEs, panel discussions, and surgeon-led programs to enhance product adoption.
- Engage with Key Opinion Leaders (KOLs) and build strong relationships with clinical influencers.
- Support sales team with training, product demos, and objection-handling tools.

Analytics & Reporting:

- Track marketing KPIs including leads, conversions, campaign ROI, and customer feedback.
- Conduct post-launch and campaign evaluations to refine future strategies.
- Provide monthly performance updates to senior leadership.

Qualifications:

- Bachelor’s degree in Life Sciences, Biomedical Engineering, Pharmacy, or similar field.
- MBA in Marketing or Healthcare Management preferred.
- 6–12 years of experience in medical device marketing,



including 2–3 years in a managerial role.
- Proven experience in launching and scaling medical device products across varied geographies.
- Familiarity with clinical workflows and decision-making in hospitals and diagnostic centers.

Travel Requirements:

- Willingness to travel 30–40% for conferences, KOL meetings, field visits, and regional campaigns.

📌 (3 Days Left) Marketing Manager Urology
🏢 Meril
📍 Mumbai

The original job offer can be found in Kit Job:
kitjob.in/job/177385344