26 Sep
Nivasa Group
India
Profile Summary:
We are seeking an experienced and client-focused CRM Manager for HNI clients to manage, enhance, and grow our relationships with high net-worth individuals. As the CRM Manager at our furniture/Art Gallery & Interior Showroom, you'll oversee the end-to-end customer relationship process—Cross-selling and upselling premium offerings, after-sales support, and warranty/service issues. This role blends CRM strategy, project coordination, and client services. You’ll play a strategic and operational role, ensuring seamless coordination across sales, retail, service to maximize client satisfaction and retention & collaborating across teams to deliver seamless service to our premium clientele.
The role goes beyond typical CRM tasks and requires a deep understanding of luxury service, discretion, and personalized attention.
Key Responsibilities:
1. Client Relationship Management
· Build, nurture, and manage long-term relationships with HNI clients.
· Serve as the primary point of contact for all client communications and requests.
· Understand client preferences, history, and behavior to deliver highly personalized service.
· Develop and implement CRM strategies to enhance client loyalty, cross-selling, and up-selling opportunities.
· Collect client feedback post-delivery to guide continuous service improvement.
2. Sales Support & Upselling
· Identify opportunities for cross-selling and upselling premium offerings / products (e.g. décor, accessories, arts, Curtains, custom designs).
· Support the sales team in closing high-value deals by providing client intelligence.
· Ensure high client retention and minimal attrition.
· Achieve individual and store sales targets through effective product presentation and customer engagement.
· Conduct needs assessments and offer tailored furniture solutions based on lifestyle, aesthetics, and space planning.
· Maintain up-to-date client profiles, preferences, and interaction history in the CRM system.
· Generate insights-driven reports mapping client status, delivery milestones, pending actions, and service metrics.
· Analyze client behavior and feedback to reduce churn and increase retention rates by ensuring a smooth and premium experience.
· Generate regular reports for senior management on client engagement and campaign performance
3. Data Management & Insights
· Maintain detailed, confidential client profiles in CRM software (R-Dash etc.).
· Analyze client data to identify trends, opportunities, and risks.
· Use insights to proactively address client needs and recommend services/products.
4. Collaboration with Internal Teams
· Work closely with sales,
marketing, product, and customer service teams to ensure a cohesive approach to VHNI client service.
· Relay client feedback and preferences to influence service offerings and product development.
· Organize exclusive client events, showroom visits, factory tours, or curated previews of upcoming collections to enhance brand affinity
· Collaborate on gifting strategies and personalized outreach aligned with brand values.
5. Strategic Insights & Growth
· Analyze trends in HNI behavior and market demands to identify upselling or cross-selling opportunities.
· Provide strategic inputs to product and service development aligned to luxury customer expectations.
6. Compliance with Confidentiality
· Ensure all client interactions and data handling are compliant with company policies and applicable regulations.
· Maintain strict confidentiality of client information.
Key Requirements:
- Bachelor's degree in Business, Marketing or related field; MBA preferred.
- 5–8 years of experience in CRM, relationship management, or client servicing, preferably in furniture manufacturing or luxury sectors.
- Proven experience managing high-value client portfolios.
- Robust knowledge of CRM platforms
- Excellent communication, interpersonal, and problem-solving skills.
- High emotional intelligence.
- Excellent communication and interpersonal skills.
- Cultural sensitivity and discretion.
- Problem-solving mindset.
- Service-oriented attitude.
- High level of professionalism, discretion, and customer-centric mindset.
- Ability to analyze data, generate insights, and create action plans.
Preferred Skills:
- Understanding of HNI client behavior, needs, and lifestyle.
- Experience in personalized marketing and luxury client servicing.
- Multilingual abilities (preferred, depending on region/clientele).
- Experience with automation and digital CRM tools.
Job Types: Full-time, Permanent
Pay: From ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
📌 Customer Relationship Manager (CRM)-HNI Clientele (Female Only)
🏢 Nivasa Group
📍 India
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