27 Sep
Akrivia HCM
Hyderabad
Sales Development Representative (Outbound)
Location: Hyderabad (Onsite) Region Coverage: Southeast Asia (Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam)
Experience: 1–4 years (B2B SaaS outbound)
The Role
We're looking for a motivated and disciplined Sales Development Representative (SDR) to drive 100% outbound pipeline generation in the Southeast Asia market. You will be at the front lines of our sales efforts, building target lists, running cold call blocks, and executing multi-step email sequences to book high-quality first meetings.
This is a pure outbound role with a focus on consistent activity and pipeline quality. There is no inbound lead routing.
What You'll Do
- Prospecting & List Building:
Build ideal customer profile (ICP)-aligned account and contact lists. Identify key decision-makers and buying committees within HR and IT (e.g., CHRO, Head of HR Ops, CIO, InfoSec).
- Cold Calling: Execute daily call blocks with live talk-time targets. Develop structured voicemails and rapid callback strategies.
- Cold Emailing: Write concise and localized cold emails. Manage multi-touch sequences and continuously A/B test subject lines and openers to improve response rates.
- Sequencing & Cadences: Run disciplined 8–12 step, 14–21 day cadences that combine calling, email, and LinkedIn engagement (where compliant).
- Initial Qualification: Conduct a quick discovery call (BANT/CHAMP-lite) to confirm pain points, identify stakeholders, and understand timelines.
- Meeting Setting: Schedule and calendarize qualified first meetings for Account Executives, ensuring all meeting notes, context, and goals are clearly documented.
- CRM Hygiene: Maintain a clean CRM by logging all activities, notes, and dispositions. Keep sequences and prospect lists well-organized.
- Market Feedback: Capture and communicate market feedback, including common objections, competitor mentions, and persona insights, to the Marketing and Product teams.
- Compliance: Respect country-specific privacy, DNC (Do Not Call), and call-recording consent norms across all SEA regions.
Key Performance Indicators (KPIs)
- Dials: 60–90 per day, with 60–90 minutes of talk time per day.
- Emails: 50–100 per day (personalized steps within sequences).
- First Meetings Booked: 35–50 per month.
- SAOs (Sales-Accepted Opportunities): 15–25 per month.
- No-Show Rate: ≤ 15% (with confirmation and reminders).
- CRM Hygiene: 100% of activities and notes logged within 24 hours.
Requirements
Must-Haves:
- 1–4 years of experience as an Outbound SDR or BDR in B2B SaaS. Experience in HR tech, payroll,
or workforce management is a plus.
- A "phone-first" mindset with confidence in handling live conversations, overcoming objections, and leaving concise voicemails.
- Excellent written and spoken English with a explicit and neutral phone presence.
- Hands-on experience with LinkedIn Sales Navigator, a CRM (Zoho), and a sequencing tool (Apollo/Outreach/HubSpot).
- A disciplined approach to prospecting, including the habit of operating from structured cadences and time-boxed call blocks.
Nice-to-Haves:
- Previous experience prospecting CHRO, Payroll, or IT stakeholders in SEA.
- Familiarity with intent/data tools (Lusha), cloud phone systems/dialers, and local-call routing.
- Awareness of SEA privacy/DNC/PDPA norms and basic email deliverability best practices.
Traits We Value
- High Activity, Quality First:
The ability to maintain high activity while focusing on quality messaging and qualification.
- Coachable & Resilient: A desire to learn, an ability to handle rejection, and the curiosity to test new talk tracks.
- Process Discipline: Strong organizational skills for managing your calendar, notes, and next steps.
- Cultural Respect: An understanding of and respect for cultural nuances across Southeast Asia.
Tools You'll Use
- CRM: Zoho
- Sequencing: Apollo/Lemlist
- Social Prospecting: LinkedIn Sales Navigator
- Telephony: A cloud dialer
📌 ▷ (Apply in 3 Minutes) Sales Development Representative
🏢 Akrivia HCM
📍 Hyderabad
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