Social Media & Graphic Designer (Thrissur)

Social Media & Graphic Designer (Thrissur)

Role Summary

Own our hotel/resort social media end-to-end—strategy, content, design, video, and reporting. You’ll turn brand stories into high-performing posts/reels, manage multiple property handles, and keep a tight cadence across Instagram, Facebook, LinkedIn, and YouTube.

Location: Gurgaon (on-site) · Travel: 10–20% to properties · Type: Full-time

Key Responsibilities

- Strategy & Calendar: Build monthly content calendars per property; align with campaigns, room offers, F&B;, weddings, wellness, events.
- Design & Video: Create posts, reels, stories, thumbnails, ad creatives. Strong Adobe (Photoshop, Illustrator, Premiere Pro; After Effects a plus). Canva for quick turnarounds.
- Publishing & Community:



Schedule via Meta Business Suite; daily DMs/comment moderation; creator/influencer coordination.
- Performance & Reporting: Weekly dashboards—reach, engagement rate, saves, shares, profile visits, link clicks, CTR to site/OTAs (UTMs), and learnings.
- Paid Support (nice-to-have): Set up/optimize Meta ad sets (traffic, conversions), A/B creatives, basic GA4 reading.
- Shoot Management: Build shot lists, coordinate photo/video/UGC creators, basic color correction and reel edits.
- Brand Consistency: Maintain brand kits, grids (dark/modern aesthetic where required), tone of voice, and hotel positioning.

Must-Have Skills

- 2–5 years (Executive) or 5–8 years (Lead/Manager) in Social + Design.
- Adobe Suite: Photoshop, Illustrator, Premiere Pro (After Effects bonus).
- Strong reels editing (hooks, pacing, captions), typography, layout, and motion basics.
- Excellent English copy for hooks, CTAs, captions; basic Hindi comfort.
- Platform know-how: Instagram, Facebook, LinkedIn, YouTube; Meta Business Suite.
- Analytics: understands engagement rate, reach, retention, CTR; basic GA4/UTM tagging.




- Portfolio with social creatives + reels you personally designed/edited.

Valuable to Have

- Hospitality experience; understanding of OTAs and seasonality.
- Figma basics, CapCut, Lightroom Mobile, DSLR familiarity.
- Simple landing page/WordPress edits, shoppable links, link-in-bio tools.

KPIs (measured monthly/quarterly)

- Content throughput (e.g., 12–16 posts + 8–12 reels per brand/month).
- Quality engagement rate, saves, shares, profile visits.
- Site/OTA clicks via UTMs; CTR on ads/boosts (if handling paid).
- Response time to DMs/comments; creator/UGC pipeline velocity.
- Campaign outcomes (launches, offers, event pushes) with pre/post deltas.

How to Apply

Email [email protected] with subject “Social Media + Design – Your Name”.

Share: resume, portfolio/reel links,



2–3 best campaign case studies, notice period, and CTC (current/expected).

📌 Social Media & Graphic Designer
🏢 Spectra Hospitality Services | Leading Hotel Consultants
📍 Thrissur

The original job offer can be found in Kit Job:
kitjob.in/job/178170949