28 Sep
LuxaDerme
Mumbai
1. Performance Marketing & Campaigns
- Plan, execute, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.
- Manage marketplace ad spends (Amazon, Flipkart, Nykaa) in collaboration with the marketplaces team.
- Continuously monitor KPIs like CAC, ROAS, CTR, and conversions to maximize ROI.
2. Digital Strategy & Growth
- Develop and implement integrated digital marketing strategies to drive brand awareness, website traffic, and D2C sales.
- Identify new opportunities for digital expansion (influencer marketing, affiliate programs, emerging platforms).
- Drive performance across India and international markets.
3. SEO & Content Marketing
- Oversee SEO strategy for LuxaDerme’s website and marketplace content to boost organic visibility.
- Work with content & creative teams to align messaging, storytelling, and brand tone across channels.
- Ensure blogs, newsletters, and campaigns are optimized for both engagement and search.
4. Analytics & Insights
- Use tools like Google Analytics, Meta Business Suite, Amazon Advertising Console, and other dashboards to track campaign performance.
- Prepare weekly/monthly reports with actionable insights.
- A/B test creatives, messaging, and targeting to continuously improve results.
5. Collaboration & Leadership
- Lead a small digital team (executives + interns) and manage external agencies/freelancers when needed.
- Work cross-functionally with marketplaces, design, operations, and brand teams to ensure cohesive campaigns.
- Stay updated on digital marketing trends and competitor activity in beauty/skincare.
Requirements
- 7–8 years of experience in digital marketing, preferably in beauty, skincare, personal care, or FMCG.
- Hands-on expertise in Google Ads,
Meta Ads, SEO, and email marketing.
- Experience managing D2C e-commerce websites (Shopify, etc.) is a plus.
- Robust analytical skills with a data-driven mindset.
- Creative thinker with the ability to translate brand vision into impactful campaigns.
- Excellent communication, leadership, and stakeholder management skills.
📌 Only 24h Left! Digital Marketing Manager | Skincare Industry Only
🏢 LuxaDerme
📍 Mumbai
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