29 Sep
Bennett Coleman Ltd. (The Times of India
Rajkot
Position Summary & ScopeThis position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.Areas of Responsibility (Key Result Areas)Sales Planning- Assimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clientsSmart sell and New Initiatives- Analyze category / industry with the help of reporting manager,
available competition and market research; create a basket of opportunities with implementable plans; take inputs from Branch Vertical Head, suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through recent initiatives and new clients.Client servicing- Develop and maintain rapport with key clients / agencies, share market developments in their industry, create awareness of existing and new services offered by the company, liaise with internal stakeholders to ensure smooth implementation and logistics, understand and address client's business concerns in order to become their preferred media vehicle.Sales Review- Provide information to Manager on order booked, client calls etc. as and when required, participate in weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the sales targets.Team ManagementManaging a team of 2 -3 people. Discussing the following points with the team members- Projections: Reviewing forecasts related to sales, performance, market trends, or resource needs.- Upcoming Initiatives: Planning new campaigns, product launches,
or operational changes.- Feedback and Alignment: Gathering input from different teams to ensure initiatives are feasible and aligned with broader goals.- Tracking Progress: Reviewing milestones and adjusting plans based on current performance or market conditions.- Team Target: Ensuring the team achieves the stipulated targets.Educational Qualifications RequiredGraduate/MBARelevant Experience14 Years+
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