29 Sep
Universal Mediaa
India
Job Title: Digital Marketing Manager
Location: Mulund (On-site)
Experience: 5–6 Years
Industry: Digital Marketing
Type: Full-time
Job Overview:
We are seeking a result-oriented Digital Marketing Manager with 5–6 years of experience to lead and scale our digital marketing efforts. The ideal candidate should come from an agency background, with a proven track record of handling high-performing digital campaigns. This role requires expertise in Meta Ads, Google Ads, SEO, and PPC, along with solid team leadership capabilities.
Key Responsibilities:
- Strategy & Planning : Develop and implement digital marketing strategies aligned with overall business goals.
Design and execute integrated campaigns across Meta (Facebook/Instagram), Google, and SEO channels. Plan monthly/quarterly performance goals, budgets, and campaign calendars
- Paid Media Management : Manage Meta Ads and Google Ads end-to-end — setup, optimization, A/B testing, re-targeting, and reporting. Identify performance gaps and recommend data-driven solutions for scaling campaigns. Monitor campaign KPIs like ROAS, CTR, CPL, CPA, and continuously optimize
- SEO & Website Traffic Growth : Oversee on-page, off-page, and technical SEO strategies to improve rankings and drive organic traffic. Coordinate with content and development teams for keyword-rich content and site health.
- Team Leadership & Coordination : Manage a team of digital specialists (SEO, PPC, content, creatives). Assign tasks, conduct performance reviews, and ensure timely delivery of projects. Foster cross-functional collaboration with design, tech, and client servicing teams.
- Analytics & Reporting : Use tools like Google Analytics, Meta Business Manager, Google Search Console, etc., for performance tracking.
Generate weekly/monthly reports and share insights with internal stakeholders and clients. Provide actionable recommendations based on analytics and campaign outcomes
Requirements:
- 5–6 years of hands-on experience in digital marketing
- Strong agency background preferred
- Proficient in Meta Ads, Google Ads, SEO, and PPC campaign execution
- Experience in managing and mentoring a performance marketing team
- Solid understanding of digital tools and reporting platforms
- Excellent communication, analytical, and leadership skills.
Job Types: Full-time, Permanent
Pay: ₹45,000.00 - ₹60,000.00 per month
Benefits:
- Leave encashment
- Paid time off
Application Question(s):
- How many years of experience do you have in SEO,SMM and PPC Marketing?
- Do you have experience in handling team? (mention team size)
- Please mention your current salary and expected salary
Work Location: In person
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