Paid Media Executive

Paid Media Executive

Job summary

As a Paid Media Executive specializing in Search Engine Marketing (SEM), you will play a pivotal role in managing and optimizing Google Ads and Facebook Ads campaigns for our diverse portfolio of clients.

Responsibilities

- Strategic Planning: Develop and implement effective strategies for Google and Facebook accounts to meet client objectives.
- Campaign Execution: Execute tests, analyze data, and identify trends to maximize ROI in paid search campaigns.
- Analytics and Reporting: Track, report, and analyze website analytics along with PPC initiatives, providing insights to stakeholders.
- Budget Management
- Monitor and manage campaign expenses, ensure adherence to budget constraints, estimate monthly costs,



and reconcile any discrepancies.
- Optimization: Optimize copy and landing pages for paid search engine marketing campaigns, ensuring optimal performance.
- Keyword Management: Perform ongoing paid keyword discovery, expansion, and optimization to enhance campaign effectiveness.
- Competitor Analysis: Research and analyze competitor advertising links to stay ahead in the digital landscape.
- Facebook & Google Ads Optimization: Constantly refine and optimize campaigns on both Facebook and Google Ads platforms for improved results.

Job description

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The original job offer can be found in Kit Job:
kitjob.in/job/178597909