29 Sep
CAPITAIRE Consulting
India
Position: Brand Marketing Manager
Experience: 5–8 years
Location: Kochi, Kerala
Employment Type: Full-time
About Us:
We are a group of diverse entities:
- Capitaire – Professional services and consulting.
- Special 40 – Pre-employment upskilling program for commerce graduates.
- Pravasi Tax – Tax solutions for NRIs.
- Fintaxman – Finance and tax advisory events/session.
We are looking for a energetic and creative Brand Marketing Manager to lead, manage, and scale all branding and marketing initiatives across our entities. The role calls for both strategic vision and hands-on execution, with direct leadership of our creative team.
Key Responsibilities
- Develop and execute comprehensive marketing strategies and brand-building initiatives across all entities.
- Oversee end-to-end execution of brand campaigns from creative brief to delivery.
- Lead and mentor the marketing/creative team (social media, design, content, video, and web development), ensuring high-quality output, creativity and timly execution.
- Create, manage and oversee marketing content across digital, print, and social media platforms.
- Build and maintain a consistent brand identity, voice, and positioning for each entity.
- Collaborate with internal teams and external agencies to deliver impactful campaigns.
- Establish clear processes, workflows, and KPIs to measure campaign effectiveness.
- Stay updated with industry trends, competitor activity, and emerging digital marketing practices.
- Ensure marketing content aligns with business goals and is optimized based on feedback from internal editing and creative teams.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business Administration or related field.
- 5 - 8 years of proven experience in brand marketing,
preferably in professional / corporate services, finance or education sectors.
- Experience in leading cross-functional teams (social media, content, design, video, web development).
- Solid understanding of digital marketing, content marketing, and social media strategies.
- Experience in managing multi-brand portfolios.
- Excellent communication, leadership, and project management skills.
- Creative thinker with strong analytical and problem-solving abilities.
- Hands-on experience with marketing tools, analytics platforms and campaign management.
📌 Brand Marketing Manager
🏢 CAPITAIRE Consulting
📍 India
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