02 Oct
Akrivia HCM
Hyderabad
Salary: ₹23,400 per month
Sales Development Representative (Outbound)Location: Hyderabad (Onsite) Region Coverage: Southeast Asia (Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam)Experience: 1–4 years (B2B SaaS outbound)The RoleWe're looking for a motivated and disciplined Sales Development Representative (SDR) to drive 100% outbound pipeline generation in the Southeast Asia market. You will be at the front lines of our sales efforts, building target lists, running cold call blocks, and executing multi-step email sequences to book high-quality first meetings.This is a pure outbound role with a focus on consistent activity and pipeline quality. There is no inbound lead routing.What You'll Do- Prospecting & List Building:
Build ideal customer profile (ICP)-aligned account and contact lists. Identify key decision-makers and buying committees within HR and IT (e.g., CHRO, Head of HR Ops, CIO, InfoSec).- Cold Calling: Execute daily call blocks with live talk-time targets. Develop structured voicemails and rapid callback strategies.- Cold Emailing: Write concise and localized cold emails. Manage multi-touch sequences and continuously A/B test subject lines and openers to improve response rates.- Sequencing & Cadences: Run disciplined 8–12 step, 14–21 day cadences that combine calling, email, and LinkedIn engagement (where compliant).- Initial Qualification: Conduct a quick discovery call (BANT/CHAMP-lite) to confirm pain points, identify stakeholders, and understand timelines.- Meeting Setting: Schedule and calendarize qualified first meetings for Account Executives, ensuring all meeting notes, context, and goals are clearly documented.- CRM Hygiene: Maintain a clean CRM by logging all activities, notes, and dispositions. Keep sequences and prospect lists well-organized.- Market Feedback:
Capture and communicate market feedback, including common objections, competitor mentions, and persona insights, to the Marketing and Product teams.- Compliance: Respect country-specific privacy, DNC (Do Not Call), and call-recording consent norms across all SEA regions.Key Performance Indicators (KPIs)- Dials: 60–90 per day, with 60–90 minutes of talk time per day.- Emails: 50–100 per day (personalized steps within sequences).- First Meetings Booked: 35–50 per month.- SAOs (Sales-Accepted Opportunities): 15–25 per month.- No-Show Rate: ≤ 15% (with confirmation and reminders).- CRM Hygiene: 100% of activities and notes logged within 24 hours.RequirementsMust-Haves:- 1–4 years of experience as an Outbound SDR or BDR in B2B SaaS. Experience in HR tech, payroll,
or workforce management is a plus.- A "phone-first" mindset with confidence in handling live conversations, overcoming objections, and leaving concise voicemails.- Excellent written and spoken English with a clear and neutral phone presence.- Hands-on experience with LinkedIn Sales Navigator, a CRM (Zoho), and a sequencing tool (Apollo/Outreach/HubSpot).- A disciplined approach to prospecting, including the habit of operating from structured cadences and time-boxed call blocks.Nice-to-Haves:- Previous experience prospecting CHRO, Payroll, or IT stakeholders in SEA.- Familiarity with intent/data tools (Lusha), cloud phone systems/dialers, and local-call routing.- Awareness of SEA privacy/DNC/PDPA norms and basic email deliverability best practices.Traits We Value- High Activity, Quality First:
The ability to maintain high activity while focusing on quality messaging and qualification.- Coachable & Resilient: A desire to learn, an ability to handle rejection, and the curiosity to test recent talk tracks.- Process Discipline: Strong organizational skills for managing your calendar, notes, and next steps.- Cultural Respect: An understanding of and respect for cultural nuances across Southeast Asia.Tools You'll Use- CRM: Zoho- Sequencing: Apollo/Lemlist- Social Prospecting: LinkedIn Sales Navigator- Telephony: A cloud dialer
📌 ▷ Urgent Search! Sales Development Representative
🏢 Akrivia HCM
📍 Hyderabad
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