The Healthy World - Marketing Executive (Pune)

The Healthy World - Marketing Executive (Pune)

Job Description - Marketing Executive

About Us

THW - The Healthy World | Healthier Choices for Everyone

At THW - The Healthy World, we believe that healthy, pure, and sustainable food should be accessible to all. Our farm-to-fork approach ensures that you get fresh organic fruits, vegetables, dairy, bakery products, country eggs, fresh juices, and wholesome groceries-delivered reasonably and with great value.

Location: Viman Nagar, Pune

Department: Marketing

Employment Type: Full-Time

Job Details

Job Summary:





We are seeking a creative and results-driven Marketing Executive to lead and execute multi-channel marketing campaigns that build brand visibility and generate quality leads. The ideal candidate will have hands-on experience with digital tools like Zoho Social, solid analytical skills, and a strategic mindset for campaign planning and performance tracking.

Key Responsibilities:

- Design campaigns and events for THW at societies, exhibitions, and partner locations.

- Set up and manage stalls, handle product sampling activities, and gather customer feedback.

- Actively engage with potential customers, communicate brand values, and generate leads or sales.

- Assist in building and managing local partner/vendor relationships.

- Own and execute end-to-end marketing campaigns across digital and offline channels.

- Use tools like Zoho Social, Zoho Campaigns, or equivalent platforms for scheduling, email marketing, and performance tracking.

- Manage WhatsApp marketing and social media activities during campaigns.

- Coordinate with design, sales, and other teams to ensure consistency in communication and visuals.

- Track, analyze, and report campaign KPIs across platforms.





- Adapt and optimize strategies based on insights and campaign performance.

- Support CRM and email marketing efforts through segmentation, execution, and analysis.

Qualifications & Qualifications:

- Bachelors degree in Marketing, Communications, Business, or a related field.

- Certifications in digital marketing are a plus.

Experience:

- Two years of relevant experience (internships or freelance projects are a plus).

- Strong communication and interpersonal skills.

- Hands-on experience with digital tools like Zoho, Canva, Meta Business Suite, or similar platforms.

- Strong skills in analytics, reporting, and decision-making.

Skills & Competencies:

- Ability to work independently and collaboratively in a fast-paced environment.

- Enthusiastic about health, wellness, and sustainable living.





- Creative thinker with a data-driven approach.

- Excellent communication and multitasking abilities.

- Self-motivated and detail-oriented