(CSU616) Marketing Automation & Operations Specialist, APAC

(CSU616) Marketing Automation & Operations Specialist, APAC

14 Sep
Pune Division

14 Sep


Pune Division

Position Overview

Using marketing automation systems, recommends solutions and provides data and campaign configuration support to marketing stakeholders. Prepares segmentations, email and nurture campaigns, analytics reports, and works on lead routing to sales. As expert in marketing operation processes and data privacy policies, works with marketing groups and various departments to determine program support and achieve business goals


- Execute email marketing campaigns and build processes in Marketo, the marketing automation platform

- Collaborate with marketing managers globally to understand their marketing program objectives and define data segments

- Create audience segmentations and data reports for marketing activities with Marketo, Salesforce, and SQL from internal databases

- Scrub external data lists and import contacts into marketing and sales CRM systems.

- Use, monitor and report issues of automation processes when appropriate 

- Remove barriers to technology for demand generation success. Navigate and become an expert on internal tools and systems, lead management, and GDPR policies to enable marketers to build campaigns with ease

- Resolve stakeholder issues pertaining to data, automation and processes. Propose, design, and validate new solutions and processes to address emerging marketing requirements and business goals

- Work closely with Autodesk internal and external stakeholders to reconcile data quality issues. Interact with other groups such as Information Technology, Marketing, Sales, Operations, and Vendors to facilitate data quality improvements

Minimum Qualifications

- 5+ years experiences in marketing and/or web/digital marketing. Bachelor’s degree

- Knowledge on Marketo, Salesforce, Allocadia, Eloqua, Pardot, MS Dynamics, HUBSPOT, Adobe Campaign, Adobe Analytics or Google Analytics is plus

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