NH-358 Brand Analyst

NH-358 Brand Analyst

14 Sep
|
Ferrara
|
Vishākhapatnam

14 Sep

Ferrara

Vishākhapatnam

Position Summary



Primary Purpose The Brand Analyst (BA) position is responsible for partnering with Brand Manager in marketing strategy planning, development and implementation, portfolio and P&L; management, communications, and commercialization for brands. The BA contributes to cross-functional teams working with Sales, Operations, Finance, R&D; (InTech) and outside agency partners in order to execute brand initiatives. Major Responsibilities Marketing Strategy Assist in development and execution of annual and multi-year brand strategic plans. Support brand team in management of consumer and customer marketing programs that drive consumer engagement and profitable growth with key retailers.

Partner with Sales Strategy and Category Management teams to ensure Sales efforts are aligned with overall brand strategy, including creation of selling stories and communication / release of sales-related materials to field team. Portfolio and P&L; Management Contribute to monthly business reporting and analysis by gathering consumption and shipment data and converting into insights and storytelling. Manage brand budget, own purchase order creation and invoice processing. Communications Support brand team in execution of communications plan tactics to deliver on-budget, growth-driving tactics in packaging, promotions, advertising, PR, digital and social engagement. Commercialization Execute near-term commercialization projects (e.g., display commercialization, minor product and packaging updates, existing product into existing pack type) from ideation, to scope development through commercialization. Support Associate Brand Manager and Innovation Brand Lead with submission of Item Proposal Forms (IPFs). Team Leadership & Development Support the cross-functional leadership role of Marketing in order to build a high performance cross-functional environment. Demonstrate solid business acumen in project management, financials, forecasting, building a business case, customer relations and presentation skills. Competencies/Skills/Knowledge Required The requirements listed below are representative of the knowledge, skill, and/or ability required. Strong project management skills; ability to cover multiple tasks and to leverage peer influence to drive projects to on-time completion Strong oral/written communication skills Strong analytical acumen Strong creative & problem solving ability Ability to learn quickly, and then act with agility Comfort working independently & through ambiguity Desire to operate in fast-paced, hands-on environment Bias for action & passion for delivering results Education and Experience Bachelor's degree 0-2 years of consumer marketing, brand management or product management experience preferred Proficiency with Microsoft Office Proficiency with IRI or Nielsen a plus Proficiency with SAP a plus

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/18952725/nh-358-brand-analyst-vishakhapatnam/?utm_source=html

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