[High Salary] Performance Marketing Manager/ Sr. Manager (Hyderabad)

[High Salary] Performance Marketing Manager/ Sr. Manager (Hyderabad)

Performance Marketing Manager / Sr. Manager

Location: Hyderabad

Team: Growth & Performance

Category: EdTech / SkillTech

About the Role

We’re looking for a data-obsessed Performance Marketing Lead who can drive growth across NxtWave’s full product portfolio — NIAT, NxtWave Academy, and NxtWave Intensive — plus upcoming launches. This isn’t a “run some ads” role. You’ll own the full performance funnel — from ad click → lead → enrollment → CAC optimization → retention reactivation, across all channels, cohorts, and geos in India.

If you breathe numbers, love creative experimentation, and can connect “data + psychology + GTM speed,” this role’s built for you.

⚡ What You’ll Own





Full-Funnel Growth

- Plan, launch, and scale high-performing paid campaigns across Meta, YouTube, Search,Snapchat, LinkedIn, Display.
- Own leads, CPL, CAC, ROAS, and enrollment volume targets — daily, weekly, and monthly.
- Drive multi-product funnel strategies — NIAT (17–18 yrs), Nxtwave Academy (18–20 yrs), Nxtwave Intensive (22–28 yrs).

Lead Nurturing & Automation

- Lead all WebEngage automations — SMS, WhatsApp, and Email journeys — across multiple funnel stages.
- Build & A/B test drip journeys, remarketing logic, and segmentation flows.
- Partner with content & CRM teams to reduce lead decay and boost Leads to Qualified Leads, Qualified Leads to enrollment conversion.

Performance Intelligence

- Own campaign dashboards, attribution, and cohort-level ROI tracking.
- Deep dive into region-wise, creative-wise, and source-wise data.
- Translate insights into next-level experimentation frameworks (budget shifts, offer tests, CTA redesigns, etc.).

Creative Strategy + GTM

- Co-own creative briefing, ad scripting,



and landing page optimization with the Brand & Creative teams.
- Run data-informed creative tests (hooks, formats, offers, regional messaging).
- Bring a growth marketer’s POV to every creative and LP decision.

Leadership & Collaboration

- Manage a small team of campaign managers + work cross-functionally with content, brand, and tech.
- Train new hires on full-funnel performance best practices.

You’ll Be Great at This If You

- Have 5–10 years of experience in performance marketing (EdTech, FinTech, HealthTech, or Insurance preferred).
- Have scaled budgets >₹1 Cr/month with robust ROI.
- Are fluent with Meta Ads Manager, Google Ads, GA4, WebEngage, and Excel dashboards.
- Love building funnels, not just campaigns.
- Think in experiments, cohorts, and data stories.




- Are comfortable switching from strategy to hands-on execution in the same day.
- Obsess over speed, precision, and impact.

Why Join NxtWave

- You’ll be at the center of India’s fastest-growing tech upskilling brand, impacting millions of learners.
- You’ll handle multi-product, multi-region growth — not just one SKU.
- You’ll own P&L-level; outcomes, not just metrics.

📌 [High Salary] Performance Marketing Manager/ Sr. Manager (Hyderabad)
🏢 NxtWave
📍 Hyderabad