▷ (04/11/2025) Retention Marketing Manager (Mumbai)

▷ (04/11/2025) Retention Marketing Manager (Mumbai)

About Ajmal Perfumes

Ajmal Perfumes is one of the most trusted names in the world of fragrances — a legacy brand with over 70 years of excellence. As a pioneer in the art of Arabian perfumery, Ajmal blends heritage with innovation, delivering high-quality, long-lasting fragrances across 90+ retail outlets and a thriving online D2C business.

We’re now looking for a Retention Marketing Manager to lead the growth of our customer lifecycle marketing — ensuring that every Ajmal customer becomes a lifelong loyalist.

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Role Overview

As the Retention Marketing Manager, you will be responsible for driving repeat purchase, customer engagement, and loyalty across Ajmal’s D2C ecosystem.



You will own end-to-end CRM and retention strategy across email, SMS, WhatsApp, push notifications, and loyalty programs — leveraging data to create meaningful and personalized customer experiences.

This is a high-impact role that sits at the intersection of data, creativity, and strategy, aimed at building India’s strongest fragrance loyalty base.

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Key Responsibilities
• Retention Strategy: Develop and execute a comprehensive CRM and lifecycle marketing roadmap for Ajmal Perfumes India.
• Customer Journey Mapping: Build segmented and automated customer journeys — from first purchase to repeat and loyal customers.
• Campaign Ownership: Plan, create, and optimize campaigns across email, SMS, WhatsApp, and push channels to drive engagement and repeat revenue.
• Loyalty & Subscription Programs: Conceptualize and launch initiatives that increase LTV (lifetime value) and retention rate.
• Analytics & Insights: Track and analyze performance using tools like GA4, Shopify, Klaviyo (or similar), and dashboards to optimize campaigns.
• Cross-Functional Collaboration:



Work closely with brand, performance, and product teams to create cohesive customer experiences.
• Churn Reduction: Build predictive models and win-back strategies to re-engage dormant customers.
• Experimentation: Continuously A/B test messaging, segmentation, and incentives to improve retention metrics.

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Requirements
• 5–8 years of experience in D2C retention or CRM marketing, preferably in beauty, lifestyle, or FMCG categories.
• Proven experience managing customer lifecycle programs and loyalty strategies on platforms like Klaviyo, WebEngage, MoEngage, or Clevertap.
• Strong understanding of Shopify Plus, Google Analytics 4 (GA4), and customer data segmentation.
• Data-driven mindset with the ability to interpret insights and translate them into actions.
• Experience working closely with creative, tech,



and product teams.
• Excellent communication and storytelling skills — ability to turn data into human connections.
• A genuine interest in luxury, lifestyle, or perfumery is a plus.

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What We Offer
• Opportunity to shape retention strategy for one of India’s most iconic perfume brands.
• Collaborative and entrepreneurial work setting with strong growth potential.
• Competitive compensation and performance-based rewards.
• Work directly with senior leadership and contribute to Ajmal’s D2C growth story.

📌 ▷ (04/11/2025) Retention Marketing Manager (Mumbai)
🏢 Ajmal Perfumes India
📍 Mumbai