05 Nov
Cava Athleisure
Bengaluru
Role Purpose
To build and amplify Cava’s brand presence through strategic PR, influencer collaborations, and
community engagement. This role blends creativity with relationship-building, ensuring that every
partnership, event, and campaign strengthens how Cava shows up across media, social, and culture.
Key Responsibilities
1. Manage Influencer & PR Budget
● Oversee and optimize the monthly influencer and PR budget to ensure strategic allocation
and maximum ROI.
● Track spend versus outcomes and regularly share performance insights.
2. Execute Barter Collaborations
● Lead barter-based influencer collaborations to drive authentic user-generated content (UGC).
● Ensure every partnership aligns with Cava’s brand tone and campaign goals.
3. Build & Maintain Relationships
● Establish and nurture strong relationships with influencers, content creators, journalists, and
thought leaders.
● Act as the brand’s voice across PR and influencer touchpoints, ensuring consistent
representation.
4. Offline Event Activations
● Ideate, plan, and execute offline events and pop-up activations that drive engagement and
media visibility.
● Coordinate with internal and external teams for smooth execution and brand alignment.
5. Oversee Social Media Presence
● Manage and grow Cava’s corporate social handles (LinkedIn, Twitter/X).
● Drive thought leadership, brand storytelling, and engagement aligned with brand tone and
voice.
6. Reporting & Analysis
● Monitor the effectiveness of PR and influencer campaigns through measurable metrics
(reach, engagement, conversions, earned media).
● Provide insights and recommendations to refine strategy.
Qualifications & Experience
● 3–5 years of experience in PR,
influencer marketing, or brand communications.
● Proven ability to plan and execute PR/influencer campaigns end-to-end.
● Strong understanding of social platforms — especially LinkedIn, Twitter (X), Instagram.
● Excellent written and verbal communication skills.
● Strong relationship management and negotiation abilities.
● Analytical mindset with experience in campaign reporting and tracking.
Behavioural Competencies
● Creative storyteller with strong brand intuition.
● Strong executional ownership and attention to detail.
● Relationship-driven and collaborative.
● Agile and comfortable in a fast-moving, D2C workplace.
📌 (03/11/2025) PR & Influencer Marketing Manager (Bengaluru)
🏢 Cava Athleisure
📍 Bengaluru
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