[Apply Now] Senior Product Manager (Hyderabad)

[Apply Now] Senior Product Manager (Hyderabad)

Company Description

Praja App is on a mission to Digitize Bharat by building Hyper-Local Social Network.

Role Description

SPM Growth (Acquisition & Activation)

Location: Hyderabad, India (hybrid; travel to tier‑2/3 districts as needed)

Reports to: CPO

Who you serve: Local leaders at village/mandal levels in Bharat

Scope: Own the path Acquisition → Aha (Activation) → Trial Onboarding → 1st Payment

Role Mission

Reduce Time‑to‑Aha and raise D1 (Day‑1 activation) to pre‑agreed targets.

Lift Visit→Trial and Trial→1st Payment while protecting retention guardrails.

Increase annual mix (₹2,400/yr) for high‑propensity cohorts.

Outcomes You Own

- Signup → Aha Moment




- Visit→Trial conversion
- Trial→1st Payment conversion
- Annual mix (%)
- Experiment velocity: ≥ 4 tests/month

What you do

- Remove creation friction with the Posters PM: improve editor performance on low‑end Android, enable offline editing, and ship one‑tap WhatsApp/print bundles; run weekly experiments.
- Architect offer routing (not price changes): annual‑first by propensity, ₹1 vs money‑back trials, seat bundles—with pre‑registered guardrails (D7 paid, refunds, support).
- Co‑own onboarding narrative: vernacular flows, festival/civic calendar prompts; personalize early value using geo & role context (village/mandal/ward).
- Instrument the funnel end‑to‑end with a canonical event taxonomy and ensure data quality.

What Success Looks Like (first 90-180 days)

- p95 Time‑to‑Aha
- Visit→Trial +20–30%;
- Trial→1st Payment +15–20% via routing + copy.
- ≥4 experiments/month,

Must Haves

- 3+ years in product, including 1–2 years directly on growth/activation/conversion for consumer apps.




- Fluency with UPI AutoPay basics and how billing choices influence trial→paid.
- Deep comfort with funnel analytics, causal testing, cohorting, and MDE thinking.
- Solid vernacular sensitivity; shipped for Hindi + one South Indian language (or similar).
- High agency, crisp writing/microcopy, and tight collaboration with design/eng/DS

Send your resume/LinkedIn and one paragraph per shipped win (context → lever → experiment → numbers → what you’d do next) to [email protected]

📌 [Apply Now] Senior Product Manager (Hyderabad)
🏢 Praja App
📍 Hyderabad