(Y-288) Sales and Marketing

(Y-288) Sales and Marketing

18 Oct
CNTC India Projects
Bangalore Rural

18 Oct

CNTC India Projects

Bangalore Rural

Qualification: MBA – Mktg & Digital Mktg

Experience: 8 – 12 Years

Location: Bangalore

Company: CNTC India Projects Pvt. Ltd.

Job responsibilities

Responsible for assigned projects marketing related activities both ATL, BTL and Digital Marketing

Preparing Marketing Calendar for the assigned respective projects to meet the Enquiry Vs Site Visit Vs Sale

Take inputs from the sales & SBU Heads on Marketing Plans and analyze the viability of the same keeping past trends in view and roll out final Marketing plan post consultation with the Marketing Head.

Responsible for Look & Feel of the entire sales & Site office which includes required Branding, Collaterals & Visual Identity

Prepare & maintain Regular MIS of the respective projects assigned and share the same with Senior Management.

Maintain Weekly Prospects List post collecting the same from the Sales Head of the Respective Projects to be floated to the HO

Maintain Record of all the walk-ins at the projects irrespective of source , ensure the same is updated by the sales in the system provided

Meet Some Walk-in customers along with the sales and understand the customer behavior Patter & Requirements at the same time Measure how the sales team is effectively pitching the projects

Responsible for market study in & around the projects assigned and submit Reports on the same

- Personally outcall the Visited customer and do the Customer Experience Calls

Developing Brand Strategy for the digital channels

Plan and execute all web, SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns , Portals , Sms campaigns

Design, build and maintain social media presence.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies, Plan, execute, and measure experiments and conversion tests

Maintain the group Websites , create landing pages and optimize user experience and user Interface

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point on digital

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate and keep the company at the forefront of developments in digital marketing.

Devising strategies to drive online traffic to the company website , Track conversion rates and making improvements to the website.

Developing and managing digital marketing campaigns

Utilizing a range of techniques including paid search, SEO and PPC

Overseeing the social media strategy for the company.

Managing online brand and product campaigns to raise brand awareness.

Improving the usability, design, content and conversion of the company

Experience in setting up and optimizing Google Adwords & Display campaigns.

Other incidental challenges

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