Developing a vision and the strategy to ensure that the station is completely differentiated in terms of content/ promos/ campaign plans from competition, caters to an International Mumbaikar/ Delhi-ite and the needs of this listener
Knowledge of International music( from the 70’s to current)
Develop a functioning work environment, timely delivery to sales and marketing,
Critical on pre planning on local premium properties and how they dove tail into our proposition,
Weekly/monthly/quarterly and yearly planning of promotions, reviews with hosts, analysis of on air programming and changes for product betterment
Weekly Reports/ monthly to the RPH and NPH
Ensuring the right balance between product and inventory.
Anticipate high inventory time and be ready with solutions
National contribution of promotions & properties
People retention (keeping the team together) developing career paths, conducive work environment, instill sense of belonging, meaningful assignments
Great Copy writing skills and knowledge of international artists /music festivals+ digital skills will be a key USP
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