[R643] - Programmatic - Analyst

[R643] - Programmatic - Analyst

13 Nov
Merkle Inc.
Pune Division

13 Nov

Merkle Inc.

Pune Division

Job Description

Company Description:

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer centric business strategies.

Job Description:

Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DB2B clients

Create and actively manage and optimize programmatic campaigns in DSPs

Be consistently curious and inquisitive learn how platforms work, and more importantly, learn how to game them

Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio

Understand how data from various channels can help the overall customer journey for each client account

Identify, suggest, and setup private marketplace deals

Continually acquire knowledge by maintaining relationships with key programmatic vendors portfolio

Actively monitor campaign KPIs via reporting

Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management

Provide insight and guidance to members of the integrated media team

Maintain and stay current on industry news and research


2-5 years of hands-on experience with one or more of the following DSPs: Google DoubleClick Bid Manager, TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, and Sizmek

DoubleClick Campaign Manager/DoubleClick Bid Manager certifications are preferred but not required

Strong written and verbal communication skills

Detail-oriented and organized

Able to multitask and work well under pressure

Positive team player

Proficiency in Microsoft Office applications

Bachelor of Arts or Bachelor of Science degree

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