Job Skill: Campaign Management
Designation: Career Level - 06-Senior Manager
Job Location: Mumbai
Qualifications: Any Graduation
Years of Experience: 16-25 years
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries - powered by the world's largest network of Advanced Technology and Intelligent Operations centers. With 513,000 people serving clients in more than 120 countries,
Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging different analytics tools and techniques to deliver value to our clients. You will also help us apply your expertise in building world class solutions, conquering the business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise class and demonstrate self as an expert by actively blogging, publishing research papers and creating awareness in this emerging area.
You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.
You will be responsible for Campaign Management which involves the planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. You will be accountable for analyzing the effectiveness of marketing campaigns using ROI calculations.
Good to have skills: Project Management,Digital Marketing,Good communication skills
Roles and Responsibilities
In this role you are required to identify and assess complex problems for area(s) of responsibility. The individual should create solutions in situations in which analysis requires in-depth knowledge of organizational objectives. Requires involvement in setting strategic direction to establish near-term goals for area(s) of responsibility. Interaction is with senior management levels at a client and/or within Accenture, involving negotiating or influencing on significant matters. Should have latitude in decision-making and determination of objectives and approaches to critical assignments. Their decisions have a lasting impact on area of responsibility with the potential to impact areas outside of own responsibility. Individual manages large teams and/or work efforts (if in an individual contributor role) at a client or within Accenture. Please note that this role may require you to work in rotational shifts.
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