Pentagon Consultancy Services (PCS)
Designation : Digital Marketing Executive
Experience : 0-4 yrs
Location : Bangalore, Karnataka
Salary : Industry Std
Client Name : Patshala Education Pvt Ltd
Education : Any Graduate
Skills : Email marketing, SEO, PPC, Social Media Marketing, Digital marketing.
Priority : High
Creating and Overseeing the Digital Media strategy (Website, SEO, SEM, SMM, Analytics)
Developing and managing digital marketing campaigns
Managing online brand and product campaigns to raise brand awareness.
Devising strategies to drive online traffic to websites or utilizing Social Media Analytics to manage Brand reputation or generating leads.
Utilizing a range of techniques including paid search, SEO and PPC.
Tracking conversion rates and making improvements to websites.
Managing the design/redesign of websites.
Improving the usability, design, content and conversion of websites
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Experience in setting up and optimizing Google AdWords campaigns and Google Analytics
Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and display advertising
Possess digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Strong analytical skills and data-driven thinking.
Excellent communication skills.
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