Pall India Pvt Ltd
The Marketing Automation specialist leads Videojets efforts to build awareness, thought leadership and lead generation through E-Mail campaigns and online nurturing. Will be responsible for Marketing Automation campaigns. The candidate should be well versed in Automation Tool Pardot.
Working with country digital marketing specialists, the marketing automation specialist will design, execute and analyze e-mail marketing campaigns based on provided content. This will include creating landing pages for each campaign. Campaigns will target all aspects of our business equipment sales, supplies, parts and service.
Execution of these email campaigns will require close collaboration with country campaign planners / marketing leaders including proper list suppression to target appropriate customers and non-customers.
The position will also be responsible for developing nurturing campaigns for non-sales ready contacts. These nurturing campaigns will leverage online activity to target visitors with relevant content to establish an ongoing conversation with the prospect ultimately leading to a qualified lead.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The EEO is the Law poster is available here.
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