(H12) - Fashion TV - Specialist - Search Engine Marketing (2-8 yrs) Mumbai (Online/Digital marketing)

(H12) - Fashion TV - Specialist - Search Engine Marketing (2-8 yrs) Mumbai (Online/Digital marketing)

25 Dec
Fashion TV

25 Dec

Fashion TV



- As a Performance Marketing Specialist, you- ll work with the Marketing team to support key growth initiatives.

- You- ll be responsible for driving revenue for the business through digital campaign creation, management, optimization, and reporting.

- Candidates must have experience of working with direct response or performance marketing Campaign strategy and creation, campaign management, meticulous monitoring and reporting, and testing strategy and execution

- Analyze campaign performance data daily to optimize toward performance goals

- Generate and execute new testing ideas, and report on results and learnings

- Stay abreast of industry trends and best practices

Required Skills And Experience:

- Working hands-on in a performance marketing capacity with one or more of these channels: paid search (Google Adwords, Bing Ads), paid social, native, display

- Extensive familiarity with direct response campaigns with precise KPIs

- Aptitude for rigorous quantitative analysis

- Experience with analytics platforms (Google Analytics, Mixpanel, etc), and ability to report regularly and consistently on campaign metrics

- Excellent Excel skills, communication, and presentation skills

- Ability to manage and prioritize multiple projects simultaneously

- Willingness to learn about new marketing channels and strategies, and work in a fast-paced startup environment

- Be a results-oriented self-starter, and a clear and strategic thinker

- Lead generation experience

- Google AdWords or similar certification

- Bachelor's degree required


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