[FB-741] | Lead - Digital Marketing - Financial Services

[FB-741] | Lead - Digital Marketing - Financial Services

MBA in Marketing with min 12 years experience





The Digital Marketing Manager will drive Digital & social media marketing and advertising compaigns





He/She will be primarily drive :





a) Brand awareness and online reputation





b) Content management across social media platforms





c) SEO (search engine optimization) and generation of in-bound traffic





d) Cultivation of leads and sales across digital/social platforms





e) Monitor trends in social media tools, applications, channels, design and strategy.





f) Identify threats and opportunities in user-generated content surrounding the company.





g)

Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.





h) Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.





i) Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.





j) UX/UI Interface development





K) Evaluation & Deployment of Marketing Automation Tools





The candidate should have past exposure in :





- Digital & Social Media Marketing





- SEO including metatags





- Content Development





- Customer Experience Management





- Development and implementation of social media marketing plan.





- In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.





- Excellent writing and language skills.





- Working knowledge of the blogging ecosystem relevant to the company's field.





- Ability to effectively communicate information and ideas in written and video format.





- Exceeds at building and maintaining sales relationships, online and off.





- Good technical understanding and can pick up new tools quickly.





- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.





- Highly knowledgeable in the principles of - Search and Social.





- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.





- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues





Contact Person : - Ms. Sunita Singh

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/20487865/fb-741-lead-digital-marketing-financial-services-mumbai/?utm_source=html