Bajaj Finance - Content Writer (2-4 yrs) Pune (Advertising / Content / Design) | HW774

Bajaj Finance - Content Writer (2-4 yrs) Pune (Advertising / Content / Design) | HW774

02 Jan
|
Bajaj Finance
|
Pune Division

02 Jan

Bajaj Finance

Pune Division

KEY ROLES AND RESPONSIBILITIES:



A. CONTENT CREATION AND MANAGEMENT



- Execute the content production and management plan to serve specified business objectives



- Interface with Business, Search Marketing and Analytics



- Support the search marketing team to win search rankings for a large keyword portfolio



- Regularly update oneself with the latest tools, technologies, and trends



- Knowledge on content management for Apps



B. PROCESSES AND CONTENT PERFORMANCE



- Study the global best practices



- Contribute ideas to refine workflow and processes



- Track and analyze content metrics related to production, reach, traffic, consumption, and engagement





- Continuously track content performance (impact on business and RoI)



- Identify opportunities to improve funnel conversion rates through content



- Run content related tests and experiments



Required Qualifications and Experience:



REQUIRED SKILLS:



- A penchant for writing, editing and storytelling



- Understanding of how content can drive business in Apps



- Hands-on experience working on large content marketing programs



- Ability to manage content at scale for multiple channels, devices, and formats especially mid- to long-form articles and short-length videos



- Proven experience in managing a loyal subscriber base



- Mobile-first thinking



- Exposure to using data and analysis to improve content performance



- Comfort with marketing technology platforms



- Excellent agency management skills



APTITUDE:



- Passion, stretch and agility



- Stakeholder management and indirect influence



- Ability to manage change and ambiguity



- Quality orientation, eye for detail



- Structured, analytical thinking



- Comfort with numbers



- Bias for execution and outcomes



PAST EXPERIENCE:



- 2 to 3 years of total experience preferably in a high-growth, digital native company



- Education in mass communication, journalism, media; MBA a plus

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/20593355/bajaj-finance-content-writer-2-4-yrs-pune-advertising-content-design-hw774-pune-division/?utm_source=html

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