(MAI-488) Brand Manager - Marketing - FMCG (5-14 yrs) Bangalore (Marketing & Public Relations)

(MAI-488) Brand Manager - Marketing - FMCG (5-14 yrs) Bangalore (Marketing & Public Relations)

02 Jan
|
Tyro Venture
|
Bangalore Urban

02 Jan

Tyro Venture

Bangalore Urban

Job Description for Brand Manager



- Drive and implement marketing programs (including strategic brand planning, market positioning, promotion and advertising) to enhance Brand equity.



- Define and manage the brand communication strategy, using a variety of media - print, radio, TV, outdoor as well as digital media and experience of agency management



- Identify market research needs, execute research studies and projects, and analyze research in order to identify opportunities for staying current on market trends and competitive activity.



- Plan and execute events and promotions for various products, to enhance the brand equity. Work on development of the brand narrative and messaging.

To ensure brand integrity in all respects.



- Plan brand budgets and contribute to annual brand planning process to help develop market development calendar, in coordination with other team members.



- To coordinate with product/category heads and plan promotion/advertising strategy for each vertical.



- Lead the development of GTM strategies and objectives for building and executing year-round brand engagement with channel partners and retailers in collaboration with sales team



- Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives and New product launch planning



- MIS reporting to allow proper measurement of marketing activities, brand investment and recommendations based on the analysis to improve effectiveness & efficiency



- Perform other duties as necessary to support the business objectives of division and company.



Key Skills:





- Demonstrated performance in the earlier assignments on the following key dimensions



- Understanding of drivers of brand equity and execution of actions to drive the same



- Key marketing initiative planning and execution



- Consumer communication strategy, media planning and execution



- Cross-functional project leadership



- Business analysis & financial acumen



- Consumer insights & Creative development



- Vendor management in terms of pricing & Negotiation



Education and Experience Requirements:



- MBA



- 5-7 years of experience in marketing preferably in FMCG industry



- Brand management, Agency management, Media planning

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/20593382/mai-488-brand-manager-marketing-fmcg-5-14-yrs-bangalore-marketing-public-relations-bangalore-urban/?utm_source=html

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