UnitedWeCare - Manager - Product Marketing (5-8 yrs) Gurgaon/Gurugram (Marketing & Public Relations) | LJQ-962
UnitedWeCare - Manager - Product Marketing (5-8 yrs) Gurgaon/Gurugram (Marketing & Public Relations) | LJQ-962
02 Jan
United We Care
Gurgaon district
About the company - www.unitedwecare.com
United We Care started with a vision to help create the extraordinaire for everyone. We are passionate about helping people to build resilience and bounce back to life by overcoming issues affecting their mental health. We reinvent and create a culture of health & wellness at work place. From individual to groups to families and to corporate, we aim at holistic wellness, bringing awareness in global mental health platform.
We are proud of building an inclusive platform to serve global audiences with our advanced AI & Machine learning capabilities. Our team of experts that include the best in-class therapists, lawyers, life-coaches, with carefully crafted programs,
positions us very uniquely to service the market with deep contextual expertise. STELLA - our emotional virtual health assistant will be the future of mental wellbeing and is already called the Alexa of mental health. She has capabilities of turning negative sentiments into positive conversations.
We have an exciting position open at United We Care and we are looking for candidates who can join us in this passionate journey to bring global mental health awareness and make lives better and happier for everyone. We are looking for people who have problem solving and analytical ability, who can work in fast paced, agile environment, can take challenges, work with us a team to take the organization to higher levels. People with great team work skills, self motivated attitude, ability to set priorities and good communication skills are highly desired.
Product Marketing Manager Responsibilities: Key Deliverables
- Market strategy document
- Launch plan
- Marketing plan (participate in the creation of)
Product Marketing Manager Responsibilities: Key Task
- Product Marketing Managers with broad set of business and product experiences
- Develop and evolve market segmentation for each product offering
- Analyze sales data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques
- Create consistent positioning statements, messaging and the associated proof points. This source material is used by marketing to generate public-facing marketing collateral
- Write compelling copy for different collateral types and audiences
- Create and present information about products and the markets these products serve
- Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line
Required Experience and Knowledge in the Product Manager Role:
- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
- Excellent written and verbal communication skills, possibly including some copywriting skills
- Experience in mental health or health tech is great
- This should include specific industry or technical knowledge
- Deep understanding of how a product is sold and the channels they are sold into
- Excellent teamwork skills
- Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important
Education qualifications:
- MBA Marketing from tier one college
- 5-8 years experience in product marketing and full product lifecycle management
- Global experience is good to have
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