GROUPM MEDIA INDIA PVT LTD
Reporting of the role
This role reports to the Client Leader for this account.
3 best things about the job:
You would be working in one of the most exciting agencies and lead a team of energetic and dynamic individuals.
Scope to work on various target segments
Clients who are investing much more in new media channels Digital, Mobile & other emerging media.
Measures of success
In three months:
You would be expected to have full understanding of our client business association & your role.
Understand the different stakeholders within the agency and start building a relationship with them.
Ability to lead strategic discussions with clients.
In six months, you would have:
Proactively drive the strategic initiatives & response to the client requirements & briefs.
Have a full understanding of what is happening on the clients business & work accordingly
Ability to start leading long term & short-term strategic planning for the client
In 12 months, you would have:
Be visible as the strategic leader of your team within the agency as well as with clients
Be the seamless bridge between local clients & regional/global agency team for strategic planning initiatives.
Win awards for strategy in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc.
Responsibilities of the role:
Strategic Planning and Implementation: Make & present annual, quarterly strategy presentations for the different client business units in a global work environment. Lead and drive thought & development of various media marketing plans.
Marketing Calendar Planning: Define & own marketing calendars and promotional strategies to meet the organizational objective. Work on the 30-60-90 days & long term plans
Data Analytics: Define data analytics approach & mindset for the business & activate necessary actions for business growth. Analyse the customer patterns for higher returns. Set goals, interpret metrics, and implement projects that will improve business performance, visibility and revenue.
Business & Category Monitoring: Constantly keep track of prospects and bringing marketing insights by analyzing competitions marketing, category trends & other macro & micro aspects.
Sponsorships and Partnerships: Identity, evaluate, and make recommendations for clients participation in sponsorships & other brand partnerships as relevant.
What you will need:
MBA, at least 8 years in a marketing strategy/media planning/data analytics/account planning/technology marketing consulting - roles & ready to think & create.
Comfortable making & presenting annual, quarterly strategy presentations for the different client business units in a global work environment.
With an experience of various responsibilities within the marketing/media ecosystem, Should know digital marketing (thorough, Hands-on experience at some point in career) as well as offline marketing.
Go-getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation.
Someone with an experience with premium FMCD / technology / e-com / consulting / data analytics companies
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