Marketing Manager (Bengaluru)

Marketing Manager (Bengaluru)

Job Title: Marketing Manager - Real Estate
Department: Sales & Marketing
Reporting To: Head of Sales & Marketing / General Manager - Marketing
Work Location: Bangalore, Karnataka (Koramangala)

Job Purpose:
To plan, develop, and execute marketing strategies that enhance brand visibility, generate quality leads, and drive sales for residential and commercial real estate projects. The Marketing Manager will oversee digital, offline, and event-based marketing initiatives to ensure consistent branding and effective communication across all channels.

Key Responsibilities:
1. Marketing Strategy & Planning
· Develop and implement comprehensive marketing plans for ongoing and upcoming real estate projects.
· Define marketing budgets, timelines, and performance KPIs.
· Conduct market research and competitor analysis to identify trends and opportunities.
· Collaborate with the sales team to align marketing strategies with sales objectives.
2. Branding & Communication
· Manage the company’s brand positioning and ensure consistency across all marketing materials.
· Oversee the creation of project brochures, hoardings, digital creatives, videos, and other promotional content.
· Coordinate with design agencies, PR firms, and media partners for campaign execution.
3. Digital Marketing
· Lead digital marketing initiatives including SEO, SEM, social media campaigns, email marketing, and website management.




· Track and analyze campaign performance to optimize ROI.
· Manage online reputation and digital engagement with potential buyers.
4. Lead Generation & Events
· Drive lead generation campaigns through multiple channels digital, outdoor, print, and channel partners.
· Plan and execute project launches, property expos, and customer engagement events.
· Develop referral and loyalty programs to encourage repeat business.
5. Coordination & Reporting
· Work closely with the sales team to track lead conversions and marketing effectiveness.
· Prepare and present monthly marketing performance reports and insights to senior management.
· Ensure timely execution of campaigns within approved budgets.

Key Skills & Competencies:
· Robust understanding of real estate marketing and buyer behavior
· Proficiency in digital marketing tools and analytics platforms
· Excellent communication, leadership, and project management skills
· Creative mindset with attention to detail
· Ability to manage multiple projects and vendors simultaneously

Qualifications & Experience:
· MBA/PGDM in Marketing, Communication, or related field
· 5–10 years of experience in marketing, with at least 3 years in the real estate sector
· Proven experience in launching and promoting large-scale residential or commercial projects

📌 Marketing Manager (Bengaluru)
🏢 Aptivision Technologies
📍 Bengaluru