Performance Marketing & Website P&L Manager (Gurugram)

Performance Marketing & Website P&L Manager (Gurugram)

Job Title: Performance Marketing & Website P&L; Manager Location: Gurgaon (WFO)
Working Days: 5.5 days/week
Experience: 6+ years

About HairOriginals:

HairOriginals is India’s fastest-growing premium human hair extensions brand — proudly made in India and loved globally. Backed by Shark Tank India, we’re on a mission to redefine beauty and confidence through 100% natural human hair solutions. With Experience Centres across major cities and aggressive expansion plans, we’re looking for a retail leader who can drive profitability, scale operations, and create unmatched customer experiences across India.

Role Overview
We are looking for a results-driven marketer who can own performance marketing + website P&L; end-to-end. The role requires deep hands-on expertise in Meta, Google Ads , and solid understanding of website metrics, CRO, conversion rate, refunds, RTOs, and funnel performance .

Key Responsibilities
Performance Marketing
Run and scale campaigns across Meta & Google .
Optimize CAC, ROAS, CTR, CPM, CPA and full-funnel performance.
Create & test audiences, ownership of ad creatives,



landing pages etc.
Maintain tracking, pixels, conversion API, attribution hygiene.
Website P&L; & Growth
Own website performance: traffic, CVR, AOV, revenue, refunds, RTO .
Monitor daily/weekly funnel metrics using GA4, Shopify, heatmaps.
Improve user journey & conversion rate; run A/B tests.
Coordinate with tech/creative teams for website improvements.
Reporting & Insights
Weekly dashboards on spend, revenue, CAC, ROAS, funnel drop-offs.
Category-wise performance tracking & profitability analysis.

Requirements
6+ years in performance marketing + eCommerce website management .
Hands-on expertise in Meta Ads, Google Ads, GA4, Shopify .
Strong analytical skills & command over Excel/Sheets.
Experience managing website revenue, P&L; & CRO.

Good to Have
D2C experience (beauty/fashion preferred).
Understanding of WhatsApp funnels & remarketing.

Please apply here or share your resume at [email protected]

📌 Performance Marketing & Website P&L Manager (Gurugram)
🏢 Hairoriginals
📍 Gurugram