Manager - Influencer Marketing (Gurugram)

Manager - Influencer Marketing (Gurugram)

Roles & Responsibilities

Planning & Strategy

- Develop comprehensive weekly, monthly, quarterly, and annual influencer marketing strategies aligned with business objectives.
- Drive strategic time and resource management across teams to ensure optimal performance.
- Lead crisis mitigation efforts by anticipating challenges and resolving issues proactively.
- Build, strengthen, and maintain long-term client relationships, ensuring high levels of satisfaction and retention.
- Present strategic plans, campaign ideas, and briefs to internal teams, leadership, and external stakeholders.

Creator Management

- Oversee end-to-end creator management, including communication, content alignment, calendar planning, and business negotiations.
- Develop innovative and high-impact influencer and content strategies tailored to brand goals.
- Evaluate and onboard recent creators, ensuring alignment with brand standards and campaign requirements.

Campaign Management

- Lead flawless execution of influencer marketing campaigns across platforms, ensuring KPIs and deliverables are met.
- Monitor and analyze campaign performance, generating detailed insights, reports, and optimization recommendations.




- Troubleshoot campaign issues with agility and provide effective solutions to ensure smooth execution.

Team Management

- Lead, mentor, and manage a team of associates and executives; ensure efficient workflow distribution and performance excellence.
- Provide coaching, training, and development opportunities to enhance team skillsets and overall productivity.
- Collaborate with cross-functional teams to align influencer strategies with broader marketing initiatives.

Skills & Qualifications Required

- Minimum 7 years of experience in influencer marketing or a related domain.
- Strong written and verbal communication skills with the ability to present confidently to stakeholders.
- Proven experience in campaign planning and execution; ability to conceptualize and implement innovative marketing strategies.
- Exceptional project management capabilities with the ability to handle multiple campaigns simultaneously.
- Deep understanding of social media platforms, dashboards, analytics tools, and reporting metrics.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Proficiency in Microsoft Office Suite and relevant influencer marketing or CRM tools.

📌 Manager - Influencer Marketing (Gurugram)
🏢 Social Current India
📍 Gurugram