Webshakers - Performance Marketing Lead (2-4 yrs) Mumbai (Online/Digital marketing) UV-726

Webshakers - Performance Marketing Lead (2-4 yrs) Mumbai (Online/Digital marketing) UV-726

07 Feb
|
WebShakers
|
Mumbai

07 Feb

WebShakers

Mumbai

- Plan, execute, monitor and optimize ad placements through paid campaigns



- Paid campaigns include channels: Google paid search (SEM), display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.)



- Responsible for executing and managing keyword research and content gap analyses and presenting findings on paid campaigns to stakeholders



- Manage a large number of campaigns and budgets at the same time



- Monitor program outcomes, budgets and competitive landscape



- Collaborate across teams internally and with vendors, partners



- Provide regular and ad-hoc reports



- Assist in the development of online marketing forecasts and business cases to influence advertising decisions





- Identify causes and solutions to issues or unexpected results



- Stay up to date on new developments, trends and technologies in the search and display advertising space. Integrate best practices



- Focusing on customer acquisition, managing performance marketing channels (e.g., Search, Programmatic, Social, Affiliate, Email, conversion rate optimization) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)



- Always be testing and learning! Plan A/B and multivariate testing tools and environments



- Integration of marketing, analytics & CRM tools for better tracking and campaign optimizations. Eg. - Google analytics, Google Ads, Facebook, GTM, Firebase, Salesforce etc



- Lead the media part in the pitches. Give strategies, campaigns and present it to the client as well



Candidate Requirement



Education & Experience levels :



- Bachelor's degree



2+ year's minimum hands-on experience with the following criteria:



- Channel experience running SEM, Display and Remarketing ads



- Strong knowledge and understanding of software tools like Google AdWords, Google Analytics and alike



- Demonstrate the ability and willingness to work together as a team



- Demonstrated track record of business results through paid channels



- Ability to manage and prioritize a variety of projects



- Strong analytical skills to make data-driven decisions



- Advanced excel skills desired



- Excellent writing & communication skills

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/21097621/webshakers-performance-marketing-lead-2-4-yrs-mumbai-online-digital-marketing-uv-726-mumbai/?utm_source=html

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