[IYV-656] | Dwja Cosmetics - Manager - Marketing (3-6 yrs) Pune (Marketing & Public Relations)

[IYV-656] | Dwja Cosmetics - Manager - Marketing (3-6 yrs) Pune (Marketing & Public Relations)

07 Feb
|
Dwja Cosmetics Pvt Ltd
|
Pune Division

07 Feb

Dwja Cosmetics Pvt Ltd

Pune Division

Job Description :



1) Monthly/Quarterly/Annual Budget Planning:



- Monthly, Quarterly & Yearly sales forecasting for all the categories- Present sales study, Present marketing and Sales activity study, Competitors sale, Key customers study, Consumer Base Study, Problematic Towns Study, Forming a strategy for growth and investment.



- Monthly tracking of marketing activities, creating provisions of spend, budget reversals



- Accounting and keeping track of investments.



- Leading and implementing channel specific marketing strategies and plans for assigned retailers.



2) Brainstorming with Agencies:



- Ideation, Inviting proposals from multiple key agencies,

Neck throat negotiation on monetary terms with high GRP Target.



3) Market Visit & Competitor Study:



- Problematic Market visits with Sales/Supervisor to understand the situation.



- To ensure the brand is visible, and guidelines are respected as per company norms



- Marking Growth Potential of Market for our range of brands.



- Competitor study in Market - Push and Pull Strategies Applied to get the mileage for their brand.



- Key Customer Visit - to make a healthy sustainable relationship & planning customize marketing activities with them



- Key Competitor Customer Visit - To position our brand in good imagery and understand the issues pertaining to non-movement



- Sales team support in planning BTL activities & rolling out impactful in-store campaigns in collaboration with marketing and sales team



4) PR Agency Coordination and Management



- Agency selection - Minimum retainer ship fees with quality work



- Artwork request placement



- Continuous Follow up to meet the deadline of artwork



5) POS MATERIAL REQUISITION:



- Promoter T Shirts, Flyers, Writing Pads, all Marketing collaterals - maintaining stocks in pipeline and alarming when it reaches the base level for replenishment



6) EVENTS PLANNING AND EXECUTION:



- Corporate Connect Programs



- Planning for ATL & BTL activities in market



Key Skills:



- Min 4 years of experience in trade marketing



- Networker & Relationship builder



Industry Preference:



- Colour Cosmetics/Skin Cosmetics



Role : Marketing Manager



Industry Type : Wellness / Fitness / Sports / Beauty



Functional Area : Marketing, Advertising, MR, PR, Media Planning



Role Category Marketing



Education :



PG : MBA/PGDM - Marketing



Key Skills : Marketing

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/21097756/iyv-656-dwja-cosmetics-manager-marketing-3-6-yrs-pune-marketing-public-relations-pune-division/?utm_source=html

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