[IYV-656] | Dwja Cosmetics - Manager - Marketing (3-6 yrs) Pune (Marketing & Public Relations)

[IYV-656] | Dwja Cosmetics - Manager - Marketing (3-6 yrs) Pune (Marketing & Public Relations)

07 Feb
Dwja Cosmetics Pvt Ltd
Pune Division

07 Feb

Dwja Cosmetics Pvt Ltd

Pune Division

Job Description :

1) Monthly/Quarterly/Annual Budget Planning:

- Monthly, Quarterly & Yearly sales forecasting for all the categories- Present sales study, Present marketing and Sales activity study, Competitors sale, Key customers study, Consumer Base Study, Problematic Towns Study, Forming a strategy for growth and investment.

- Monthly tracking of marketing activities, creating provisions of spend, budget reversals

- Accounting and keeping track of investments.

- Leading and implementing channel specific marketing strategies and plans for assigned retailers.

2) Brainstorming with Agencies:

- Ideation, Inviting proposals from multiple key agencies,

Neck throat negotiation on monetary terms with high GRP Target.

3) Market Visit & Competitor Study:

- Problematic Market visits with Sales/Supervisor to understand the situation.

- To ensure the brand is visible, and guidelines are respected as per company norms

- Marking Growth Potential of Market for our range of brands.

- Competitor study in Market - Push and Pull Strategies Applied to get the mileage for their brand.

- Key Customer Visit - to make a healthy sustainable relationship & planning customize marketing activities with them

- Key Competitor Customer Visit - To position our brand in good imagery and understand the issues pertaining to non-movement

- Sales team support in planning BTL activities & rolling out impactful in-store campaigns in collaboration with marketing and sales team

4) PR Agency Coordination and Management

- Agency selection - Minimum retainer ship fees with quality work

- Artwork request placement

- Continuous Follow up to meet the deadline of artwork


- Promoter T Shirts, Flyers, Writing Pads, all Marketing collaterals - maintaining stocks in pipeline and alarming when it reaches the base level for replenishment


- Corporate Connect Programs

- Planning for ATL & BTL activities in market

Key Skills:

- Min 4 years of experience in trade marketing

- Networker & Relationship builder

Industry Preference:

- Colour Cosmetics/Skin Cosmetics

Role : Marketing Manager

Industry Type : Wellness / Fitness / Sports / Beauty

Functional Area : Marketing, Advertising, MR, PR, Media Planning

Role Category Marketing

Education :

PG : MBA/PGDM - Marketing

Key Skills : Marketing

The original job offer can be found in Kit Job:

Reply to this offer

Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.

Subscribe to this job alert:
Enter Your E-mail address to receive the latest job offers for: [iyv-656] | dwja cosmetics - manager - marketing (3-6 yrs) pune (marketing & public relations)
Publish a new Free Offer
Need to publish an offer? With more than 1 million unique users per month, you will find the ideal candidate for your company instantly, what are you waiting for!
Publish Now

Subscribe to this job alert