Dwja Cosmetics Pvt Ltd
Job Description :
1) Monthly/Quarterly/Annual Budget Planning:
- Monthly, Quarterly & Yearly sales forecasting for all the categories- Present sales study, Present marketing and Sales activity study, Competitors sale, Key customers study, Consumer Base Study, Problematic Towns Study, Forming a strategy for growth and investment.
- Monthly tracking of marketing activities, creating provisions of spend, budget reversals
- Accounting and keeping track of investments.
- Leading and implementing channel specific marketing strategies and plans for assigned retailers.
2) Brainstorming with Agencies:
- Ideation, Inviting proposals from multiple key agencies,
Neck throat negotiation on monetary terms with high GRP Target.
3) Market Visit & Competitor Study:
- Problematic Market visits with Sales/Supervisor to understand the situation.
- To ensure the brand is visible, and guidelines are respected as per company norms
- Marking Growth Potential of Market for our range of brands.
- Competitor study in Market - Push and Pull Strategies Applied to get the mileage for their brand.
- Key Customer Visit - to make a healthy sustainable relationship & planning customize marketing activities with them
- Key Competitor Customer Visit - To position our brand in good imagery and understand the issues pertaining to non-movement
- Sales team support in planning BTL activities & rolling out impactful in-store campaigns in collaboration with marketing and sales team
4) PR Agency Coordination and Management
- Agency selection - Minimum retainer ship fees with quality work
- Artwork request placement
- Continuous Follow up to meet the deadline of artwork
5) POS MATERIAL REQUISITION:
- Promoter T Shirts, Flyers, Writing Pads, all Marketing collaterals - maintaining stocks in pipeline and alarming when it reaches the base level for replenishment
6) EVENTS PLANNING AND EXECUTION:
- Corporate Connect Programs
- Planning for ATL & BTL activities in market
- Min 4 years of experience in trade marketing
- Networker & Relationship builder
- Colour Cosmetics/Skin Cosmetics
Role : Marketing Manager
Industry Type : Wellness / Fitness / Sports / Beauty
Functional Area : Marketing, Advertising, MR, PR, Media Planning
Role Category Marketing
PG : MBA/PGDM - Marketing
Key Skills : Marketing
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