Senior Product Marketing Manager (3-8 yrs) Mumbai (Marketing & Public Relations) - DQ598

Senior Product Marketing Manager (3-8 yrs) Mumbai (Marketing & Public Relations) - DQ598

07 Feb
|
Workolution
|
Mumbai

07 Feb

Workolution

Mumbai

We are looking for a Senior Product Marketing Manager.



Roles & Responsibilities



- This individual would be closely working with the founders to set up a strong growth acquisition channel and also assist in sales enablement for the product.



- Your goal will be to develop and implement the most profitable plans to promote and position the product.



- Build on product messaging that sets the new products apart from others in the market to give them a unique selling point



- Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data and maintain a high NPS



- Build,

manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels



- Build and maintain solid analytics around north-star metrics



- Developing standards, systems, and best practices (both human and technological) for content creation, KPI reporting, & other activities related to product marketing



- Develop product marketing strategies around pricing, advertising and product launches



- Test marketing product features, releases and ad copy



- Optimize marketing automation and lead nurturing processes through email, content, and in product-content.



- Build user personas to develop customised offerings for different user groups



Qualifications :



- Work experience of 3-4 years as a Product Marketer



- Background in design and ad copy is a plus



- Experience in market and competitor analysis



- Working knowledge of web analytics tools like Google Tag Manager



- Proven editorial skills. Outstanding command of English (or primary customer) language.



- Strong experience in managing highly fluid work environments and in managing multiple at the same time



- Ability to make quick decisions in high-pressure environments with limited information

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/21097875/senior-product-marketing-manager-3-8-yrs-mumbai-marketing-public-relations-dq598-mumbai/?utm_source=html

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