(H-945) - PPL Manager

(H-945) - PPL Manager

Position Overview





Replicon , the Time Intelligence company , has a comprehensive suite of products , powered by the Time Intelligence Platform , to manage enterprise time , projects , people , costs , gross pay profits. We support more than 1.5 million people across thousands of customers spanning 180 countries around the globe.

Replicon is seeking an entrepreneurial , self- motivated and energetic PPL (Pay Per Lead) Manager who will be responsible for managing a team of Marketing Specialists. With your team , you will be working on different PPL sites that Replicon is on; monitor , analyze and change the strategies , content and working around these listings.

This role will require your expertise on pay per lead marketing to own a product link and drive through Small , Mid and Large markets.

You should either be working or be flexible to work during the North American Shifts .

We have:



- A stable and profitable Software Product Development company with a market leading enterprise solution and an established global customer base.

- Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList .

- Opportunity to be part of a global company and contribute towards building an exciting business.

- In- house corporate project with internal stakeholders , in the marketing department of Replicon , planning and optimising the effectiveness of online advertising campaigns.

- Exposure to multiple campaigns giving you lots of variety and challenging work.

- A lot of creative work of analysing trends and results , while simultaneously thinking creatively about improvements and strategies to optimise a PPL campaign.



You have:



- 8 years of total experience , minimum 2 / 3 years experience as Digital Marketing Manager overseeing PPL / CPL activities.

- Professional experience in analysis of data and reporting.

- Extensive knowledge of paid search methodologies and techniques for managing search campaigns.

- Experience in generating Leads and Businesses through Digital Campaigning.

- Experience in formulating and implementing Digital Campaigns.

- General understanding of SEM and advanced digital marketing skills.

- Self- starter with a positive outlook.

- Analytical and inquisitive , with excellent attention to detail.

- Passionate about biddable media with a general thirst for digital knowledge and a significant interest in new platforms and channels.



What you ll do:



- Monitor and optimize existing PPL sites where Replicon is added and find methods of Lead Generation and growth.

- Responsible for supporting the team in analyzing , reporting and managing the different PPL Sites that Replicon is in and plan for future PPL / Review Sites.

- Keep in doing a competitive study on new PPL Sites and find new PPL sites and analyze if Replicon should be listed.

- Monitor and contact review site Administrators for content optimization.

- Coordinate with different teams to analyze the growth and changes around these sites.

- Contribute new ideas or plan of action towards marketing activities like webinars , campaigns , marketplaces and websites.

- Continually identify improvements in the process , bring up efficiency recommendations based on data and analysis.

- Execute PPL strategy based on agreed upon parameters leveraging a team of Marketing Specialists using data and process in specific regions.

- Participate and contribute to the growth of PPL channel strategy.

- Tracking daily , weekly monthly KPI's to identify opportunities for improvement in performance regularly reporting to management.

- Audit and validate the work of specialists and analysts.

- Build an effective team and continually recruit to keep staffing level stable optimum.

- Oversee the team PPL Specialists Data Dashboarding Analysts - Mentor , manage and train the team members.



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The original job offer can be found in Kit Job:
https://www.kitjob.in/job/21109121/h-945-ppl-manager-bangalore-urban/?utm_source=html