Digital Marketing Executive - (MZ-574)

Digital Marketing Executive - (MZ-574)

19 Mar
Yashus Digital Marketing
Viman Nagar

19 Mar

Yashus Digital Marketing

Viman Nagar

A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team. The job description of a Digital Marketing Executive includes:

Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads

Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns

Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts,

viral Youtube videos or any online marketing campaign

Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.


Above was the brief description of what you need to do as a Digital Marketing Executive. But along with this designation, comes certain responsibilities which you need to accept and take over in order to comply with the performance expected from you. Some of these responsibilities are mentioned below:

Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness

Performing activities relating to Search Engine Marketing (paid) & Optimization (organic) on a continuous basis

Creating and executing SMS and E-mail based marketing campaigns

Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc

Reviewing and actively managing website and other online assets and sources

Promoting employer’s products and/or services in the digital space

Using and researching the internet and new media to reach new customers, generate leads and retain existing customers

Analysing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.

Speaking of skills and qualifications; good knowledge of internet and marketing is sufficed for this role. A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage.

Desired Candidate Profile

Candidate must have minimum 1-2 years of relevant experience executing all the digital marketing channels

Ability to work independently on projects and also collaborate as a team member

Candidate must have good English communication skills, both oral and written

Should have worked on Google Analytics, Google Tag Manager and Google webmaster tools

Knowledge of word press or any other CMS

Google certification preferred (analytics & ads)

Job Location – Viman Nagar, Pune, Maharashtra, India

CTC up to – INR 2.8 Lacs

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