DCX Learn is a subsidiary of CoinDCX, India's largest and safest cryptocurrency exchange. It is a blockchain and cryptocurrency education platform where people at all levels can gain knowledge in a simple and engaging manner. We work with a host of industry partners whose insights are put into action to provide world-class content to our users. We are looking for an enthusiastic Content Marketer who can own the majority of the content marketing funnel of our premium Blockchain and Cryptocurrency Academy, DCX Learn. We are looking for someone who is highly creative with experience in identifying target audiences and strategize that engage, inform, and motivate our audience of cryptocurrency learners.
- Build and manage the content calendars so that more keen learners in the crypto and blockchain space get attracted to our DCX Learn’s properties
- Undertake content marketing initiatives to achieve business growth targets
- Working closely with the marketing manager to identify new opportunities and trends to drive awareness of cryptocurrency among the mass.
- Take ownership of the platform’s promotion with KPIs to ensure long term growth
- Strong analytical skills to identify areas of opportunity and improvement across the website
- Drive active crypto and blockchain education initiatives and track their KPIs
- Work closely with the marketing manager, community managers, and social media managers to enhance the presence of the overall platform
- Work closely with external vendors to track the designs and web developments of the website
- Grow collaborations and partnerships to expand the platform’s services and offerings
Good understanding of multichannel content marketing and how to drive their growth
- An editorial mindset with an ability to understand the needs of learners and predict audience preferences
- Project management skills with attention to details
- Hands-on experience with SEO and web traffic metrics
- Strong growth track record, with samples and results of past campaigns.
- Outstanding written, oral, and organizational ability
- Experience in EdTech and cryptocurrency space is a big plus
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