Marketing Leader - TKO-848

Marketing Leader - TKO-848

19 Apr
Pune Division

19 Apr


Pune Division

Job Description

Youd need to be awesome at:

Understanding SmartServs Ideal Customer Profile (ICP) and the landscape of the SaaS Industry to building the marketing engine from scratch.

Knows and can leverage SEO, SEM, Email Marketing and similar Digital marketing strategies

Pioneering and implementing measurable strategies to drive hard revenue goals and increase awareness globally

Has a good amount of hands-on experience with using paid campaigns as a source of generating leads.

Identifying and optimizing the right marketing channel to focus on with respect to Smartservs ICP.

Strategies for increasing the top of the funnel traffic and then later develop conversion strategy for each stage in the funnel.

Make the connection with the sales and marketing team more streamlined.

Refining Smartservs segmentation strategy and developing a marketing plan that reaches target segments quickly and effectively

Owning & evolving Smartservs brand assets including website, content generation, product collaterals & creatives, customer success stories and more

Driving engagement & relationships with key industry stakeholders, blogging community, journalists & PR firms

Being an awesome curator & presenter of the content on a variety of channels (Social Media / Blog / SlideShare / YouTube / Events etc.)

If you are:

In love with Social Media Channels like Facebook, Twitter, Instagram, Quora & LinkedIn

Savvy about Blogging & PR activities

Creative, Smart, Storyteller & People person (should we call a Charmer)

Data-driven & super-analytical in prioritizing various traffic generation & branding activities

Curious about industry case-studies, white-papers & blogs around Innovation in Digital Advertising

Ability to criticize constructively about Web Design & User experience

Out of the box thinker and love to test boundaries of creativity

Willing to get your hands dirty

Worked with early-stage start-ups or SaaS companies in the past

The original job offer can be found in Kit Job:

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