R311 - Asst. Manager - Digital Marketing

R311 - Asst. Manager - Digital Marketing

29 Apr
AscendZ HR Solutions
Chennai district

29 Apr

AscendZ HR Solutions

Chennai district

Job Title:

Marketing Manager Trainee

Reporting to:

Marketing Manager /VP Operations

Job Description:

An Experienced digital marketing professional, who will lead a team for overall digital marketing strategy for a developing organisation. The incumbent will be expected to have in-depth knowledge in various aspects of the digital marketing space in the field like social media, Web analytics, e-mail marketing and search engine optimization, among others.

They may put together various online promotions and e-mailing campaigns to get the company's message out, as well as perform consumer research to discover other ways of reaching customers via the Internet.

Should be able to analyze various market segments and do competitive research and analysis.

Considering the Job description also involves content management of various marketing campaigns including Blogs and web site maintenance, a good Communication is a must.

An understanding of US markets / Healthcare field is preferred however non mandatory

We want to groom the candidate over a period of time to be ready for the Marketing manager position. The candidate should be ready within a year for this however it is subjective to how soon the candidate can learn and demonstrate competency in the field it is expected out of them.

Duties and Responsibilities:

- Manage the team to Develop and design layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.

- Assist in Planning, development and execution of digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables. Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.

- Ensuring the website, social networking landing pages, and other digital marketing initiative are in sync with the organization overall strategy

- Managing digital agency relationships, as well as campaign budgets and schedules.

- Ensuring better conversion rates of digital marketing initiatives like Email campaign PPC, Webinars and Conferences

- Owning and maintaining site analytics, metrics, and campaign reporting.


Any Graduate

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